Bad Bunny is once again breaking barriers in U.S. culture. The Puerto Rican artist will become the first Latino to headline the solo Halftime Show at Super Bowl LX, to be held on February 8, 2026 at Levi’s Stadium, a milestone that marks a before and after for both the NFL and Latino representation at the world’s most watched sporting event.
In parallel to his historic presentation, the singer launched the Concho Collection, an official collaboration with the NFL that fuses music, soccer and Hispanic culture. The collection revolves around Concho, his iconic coqui toad, a symbol deeply tied to his Puerto Rican roots and already recognized by millions of fans as an extension of his artistic identity.
Concho Collection: fashion, NFL and Latino pride
The line includes sweatshirts, t-shirts, New Era caps and Concho stuffed animals.
The latter dressed in the uniforms of all 32 NFL teams, including the New England Patriots and the Seattle Seahawks, protagonists of Super Bowl LX.
Priced around $100 for sweatshirts, the items combine Bad Bunny’s signature urban style with the league’s traditional aesthetic.
Products are available at NFL Shop, Fanatics and official stores.
They have quickly become highly sought-after pieces, reinforcing their value as collectibles.
Beyond the design, the collection represents a clear message:
Latino identity is already a central part of the most popular sport in the United States.
This collaboration does not arise in isolation.
Bad Bunny has been breaking down cultural boundaries for years, from stages like Coachella to world tours that have redefined the scope of reggaeton.
His selection as the main artist of the halftime show positions him as a cultural bridge between generations, languages and communities.
At a time when the NFL’s Hispanic audience continues to grow steadily.
Bad Bunny transcends music
The collection revolves around Concho
QuéOnnda.com
The artist’s impact also extends to the field of sports betting.
Several houses have opened mummies related to his presentation, including the song with which he might open his show.
This underscores his relevance not only as a musician, but as a media phenomenon within the Super Bowl ecosystem.
For Hispanics living in the United States, Bad Bunny’s presence at Super Bowl LX goes beyond entertainment:
It symbolizes representation, cultural pride and visibility on one of the most influential stages in the country.
With music, style and a profoundly Puerto Rican message, Benito will bring Latin energy to millions of homes around the world.
For more information, visit QuéOnnda.com.
