{"id":150113,"date":"2026-03-04T20:32:02","date_gmt":"2026-03-05T01:32:02","guid":{"rendered":"https:\/\/queonnda.com\/the-talarico-effect-how-the-latino-vote-resurrected-democrats-in-the-heart-of-texas\/"},"modified":"2026-03-05T00:44:47","modified_gmt":"2026-03-05T05:44:47","slug":"james-talarico-wins-texas-primary-by-latino-vote","status":"publish","type":"post","link":"https:\/\/queonnda.com\/en\/james-talarico-wins-texas-primary-by-latino-vote\/","title":{"rendered":"The &#8220;Talarico Effect&#8221;: How the Latino Vote Resurrected Democrats in the Heart of Texas"},"content":{"rendered":"<p>Something is changing in the southern United States. James Talarico, a young local legislator and Presbyterian seminarian, has established himself as the new &#8220;star&#8221; of the Democratic Party after a resounding victory in the primaries. James Talarico wins Texas primary.<\/p>\n<p>The secret ingredient? The Latino vote, which after flirting dangerously with Republicanism in 2025, seems to be coming home.<\/p>\n<p><!--more--><\/p>\n<h2>The return to the &#8220;Valley<\/h2>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">State Rep. James Talarico will win the Democratic nomination in the Texas Senate primary, CNN projects, defeating US Rep. Jasmine Crockett. Follow live updates. <a href=\"https:\/\/t.co\/kdu0dU3F6K\">https:\/\/t.co\/kdu0dU3F6K<\/a> <a href=\"https:\/\/t.co\/8lcl5grHug\">pic.twitter.com\/8lcl5grHug<\/a><\/p>\n<p>&#8211; CNN (@CNN) <a href=\"https:\/\/twitter.com\/CNN\/status\/2029089098909024406?ref_src=twsrc%5Etfw\">March 4, 2026<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\nThe data doesn&#8217;t lie: in the Rio Grande Valley, a border region where 55% of Latinos voted for Donald Trump just last year, Talarico managed to surpass 60% of the support.<\/p>\n<p>In Hispanic-majority counties, the Democratic candidate took a 22-point lead, a figure not seen in decades for the &#8220;blue party&#8221;.<\/p>\n<p>The strategy, according to his advisor Chuck Rocha, was simple but forgotten by many: invest in Spanish-language advertising and be present on the streets, not just in television commercials.<\/p>\n<p>&#8220;Latinos will come back (to the Democratic Party) if you step forward and give them a message of hope,&#8221; Rocha said in a video posted on social networks early Wednesday morning after learning the results.<\/p>\n<h2>Neither left nor right: &#8220;Those at the top vs. those at the bottom&#8221;<\/h2>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">James Talarico&#8217;s message of religious faith and economic populism resonated with Hispanic voters in Texas. \ud83d\udd17 <a href=\"https:\/\/t.co\/91QbatvmWt\">https:\/\/t.co\/91QbatvmWt<\/a> <a href=\"https:\/\/t.co\/7mSux1dcqr\">pic.twitter.com\/7mSux1dcqr<\/a><\/p>\n<p>&#8211; The Wall Street Journal (@WSJ) <a href=\"https:\/\/twitter.com\/WSJ\/status\/2029258631900754421?ref_src=twsrc%5Etfw\">March 4, 2026<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\nTalarico has managed to connect with a base that was &#8220;fed up&#8221; with extreme polarization.<\/p>\n<p>His message mixes faith with social justice, focusing his discourse on economic inequality.<\/p>\n<p>&#8220;This is not a fight of the left versus the right, but of those at the top versus those at the bottom,&#8221; Talarico has repeated at his rallies, managing to attract even voters who do not identify as traditional Democrats.<\/p>\n<p>In the last presidential election, a portion of Hispanics in Texas turned their backs on the Democratic Party, especially in regions historically controlled by the blue party, such as the southern part of the state.<\/p>\n<p>Fifty-five percent of Latinos in the state Texas voted for Trump in 2025, up from 30 percent in 2016.<\/p>\n<h2>November&#8217;s historic challenge<\/h2>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Donald Trump freaks out over James Talarico in new post: &#8220;We have to TOTALLY FOCUS on putting him away, quickly and decisively!&#8221; <a href=\"https:\/\/t.co\/dw8itBUoln\">pic.twitter.com\/dw8itBUoln<\/a><\/p>\n<p>&#8211; Headquarters (@HQNewsNow) <a href=\"https:\/\/twitter.com\/HQNewsNow\/status\/2029263616470323363?ref_src=twsrc%5Etfw\">March 4, 2026<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\nAlthough the victory in the primaries is an oxygen tank for the opposition, the real test comes in November.<\/p>\n<p>James Talarico is seeking to wrest a Texas Senate seat that Democrats have not won since 1994.<\/p>\n<p>Meanwhile, the Republican camp is still in an internal war: incumbent Senator John Cornyn and controversial Attorney General Ken Paxton will go to a runoff in May to decide who will take on the &#8220;Talarico phenomenon.&#8221;<\/p>\n<h2>Kamala Harris endorses James Talarico<\/h2>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Kamala Harris Endorses James Talarico for Texas Senate<\/p>\n<p>&#8220;I congratulate James Talarico for his win, and the inspiring campaign he continues to build. I appreciate that he is making the case for the kind of civic renewal our country needs.&#8221; <a href=\"https:\/\/t.co\/jGXvL2cvlk\">pic.twitter.com\/jGXvL2cvlk<\/a><\/p>\n<p>&#8211; InteractivePolls (@IAPolls2022) <a href=\"https:\/\/twitter.com\/IAPolls2022\/status\/2029214453716197700?ref_src=twsrc%5Etfw\">March 4, 2026<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<a href=\"https:\/\/x.com\/KamalaHarris\" target=\"_blank\" rel=\"noopener\">Former U.S. Vice President<\/a> Kamala Harris (2021-2025) on Wednesday endorsed James Talarico, who will be the Democratic Senate candidate for Texas in the November elections.<\/p>\n<p>&#8220;Our party is motivated like never before and we have the opportunity to accomplish something historic this fall,&#8221; Harris said in a statement after Talarico clinched the Democratic nomination Tuesday by defeating Jasmine Crockett in the primary.<\/p>\n<p>In this race, Harris had endorsed Crockett, an African-American congresswoman and fervent opponent of U.S. President Donald Trump&#8217;s administration.<\/p>\n<p>In the statement, the former vice president says Crockett has a &#8220;bright future&#8221; and that she &#8220;waged a campaign with that characteristic ferocity that has defined her career.&#8221;<\/p>\n<p>Texas, along with North Carolina and Arkansas, was on Tuesday one of the first states to hold primaries heading into the Nov. 3 congressional <a href=\"https:\/\/queonnda.com\/en\/arizona-latino-vote-2026\/\" target=\"_blank\" rel=\"noopener\">elections<\/a>, in which Trump is seeking to maintain a majority in the House and Senate to push his agenda and avoid, he has said, impeachment by Democrats.<\/p>\n<p>Filed under: James Talarico wins Texas primary<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Something is changing in the southern United States. James Talarico, a young local legislator and Presbyterian seminarian, has established himself as the new &#8220;star&#8221; of the Democratic Party after a resounding victory in the primaries. James Talarico wins Texas primary. The secret ingredient? The Latino vote, which after flirting dangerously with Republicanism in 2025, seems [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":150111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[125,1107],"tags":[1096,379,1485,452],"class_list":{"0":"post-150113","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-politics","9":"tag-elecciones-en","10":"tag-policy","11":"tag-primary","12":"tag-texas-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>James Talarico wins Texas primary by Latino vote<\/title>\n<meta name=\"description\" content=\"With a 22-point lead among Hispanics, James Talarico wins Texas primary and is emerging as the new Democratic star in 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