{"id":21287,"date":"2025-03-27T07:53:58","date_gmt":"2025-03-27T07:53:58","guid":{"rendered":"https:\/\/queonnda.com\/bad-bunny-turns-up-the-heat-with-daring-campaign-with-calvin-klein\/"},"modified":"2025-03-27T07:57:16","modified_gmt":"2025-03-27T07:57:16","slug":"bad-bunny-turns-up-the-heat-with-daring-campaign-with-calvin-klein","status":"publish","type":"post","link":"https:\/\/queonnda.com\/en\/bad-bunny-turns-up-the-heat-with-daring-campaign-with-calvin-klein\/","title":{"rendered":"Bad Bunny turns up the heat with daring campaign with Calvin Klein"},"content":{"rendered":"

Bad Bunny surprised everyone by becoming the main image of the new Calvin Klein underwear campaign for the spring-summer season.<\/span><\/p>\n

This collaboration, photographed by celebrity photographer Mario Sorrenti in Puerto Rico, features the singer sporting the brand’s Icon Cotton Stretch line, highlighting his physique and signature tattoos.<\/span><\/p>\n

<\/p>\n

Launching of the campaign<\/h2>\n
\"Bad
PHOTO: Bad Bunny’s Instagram<\/figcaption><\/figure>\n

The campaign was launched on March 18 and quickly gained attention on digital platforms.<\/span><\/p>\n

On Instagram and TikTok, the related posts amassed more than 3.7 million “Likes” and the videos surpassed 56 million plays, generating media exposure valued at approximately $8.4 million for Calvin Klein.<\/span><\/p>\n

Quickly followers on Bad Bunny’s Instagram account began to leave comments, including many celebrities such as Alicia Machado, the former Hispanic Miss Universe.<\/p>\n

Blessed... beautiful<\/p>Alicia Machado, Hispanic former MissUniverse<\/cite><\/blockquote><\/figure><\/p>\n

In the campaign, the Puerto Rican singer appears in different poses, modeling briefs and boxers of the well-known brand and showing off his body more toned than ever.<\/p>\n

Bad Bunny and his media exposure<\/h2>\n
\"Bad
PHOTO: Bad Bunny’s Instagram<\/figcaption><\/figure>\n

Bad Bunny expressed his enthusiasm for participating in this initiative, highlighting the importance of the session taking place in his homeland, which added authenticity to the project.<\/span><\/p>\n

In addition, the campaign incorporates his song “EoO”, fusing his music with the fashion sphere.<\/span><\/p>\n

The collaboration also generated reactions among other celebrities.<\/span><\/p>\n

Shawn Mendes ‘flirts’ with singer<\/h2>\n
\"underwear,
PHOTO: Bad Bunny’s Instagram<\/figcaption><\/figure>\n

<\/p>\n

Canadian singer Shawn Mendes commented “handsome” on one of Bad Bunny’s Instagram<\/a> posts, showing admiration and prompting positive comments from followers.<\/span><\/p>\n

Fans of both artists are hoping that they can do a musical collaboration together given Shawn’s boldness.<\/p>\n

This alliance between Bad Bunny and Calvin Klein reinforces the brand’s trend of partnering with influential figures and represents a milestone in the artist’s career, consolidating him as a global fashion icon.<\/span><\/p>\n

For the Hispanic community in the United States, this collaboration is a source of pride, evidencing the growing presence and recognition of Latino artists on the international scene.<\/span><\/p>\n

Find out more at QueOnnda.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bad Bunny surprised everyone by becoming the main image of the new Calvin Klein underwear campaign for the spring-summer season. This collaboration, photographed by celebrity photographer Mario Sorrenti in Puerto Rico, features the singer sporting the brand’s Icon Cotton Stretch line, highlighting his physique and signature tattoos.<\/p>\n","protected":false},"author":6,"featured_media":21285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[58,164],"tags":[613,624,573],"class_list":{"0":"post-21287","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"category-urban-pop","9":"tag-bad-bunny-en","10":"tag-featured-en","11":"tag-urban-pop"},"yoast_head":"\nBad Bunny Calvin Klein: Singer Launches Campaign<\/title>\n<meta name=\"description\" content=\"The Clavin Klein brand recruited Bad Bunny to show him off in underwear and get the attention of young people to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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