{"id":39074,"date":"2025-05-09T16:53:56","date_gmt":"2025-05-09T20:53:56","guid":{"rendered":"https:\/\/queonnda.com\/makeup-in-spanish-or-english-this-is-how-gen-z-bilinguals-talk-about-beauty\/"},"modified":"2025-05-10T03:19:02","modified_gmt":"2025-05-10T07:19:02","slug":"makeup-in-spanish-or-english-gen-z-beauty","status":"publish","type":"post","link":"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/","title":{"rendered":"Makeup in Spanish or English? This is how Gen Z bilinguals talk about beauty"},"content":{"rendered":"

Between “eyeliner” and “eyeliner”, between “foundation” and “base”… that’s how we talk about beauty among Gen Z Latinos in the United States. It’s not just a matter of language, but of a cultural mix that shows in both the words and the products we use.<\/p>\n

On TikTok<\/a>, on YouTube, in the classroom and even in the mirror: young bilinguals are creating a new language of beauty.<\/p>\n

<\/h2>\n

Spanish + English + Spanglish = Beauty Gen Z<\/h2>\n
\"\"
PHOTO: Envato<\/figcaption><\/figure>\n

“I applied the little brown bronzer with a fluffy brush…”….<\/p>\n

Sound familiar? That’s the way we talk now.<\/p>\n

It’s not a direct translation. It’s a real fusion, where words like “glow”, “blush” and “cut crease” coexist with “shadows”, “smudge” and “laminated eyebrows”.<\/p>\n

Because when you are a child of two cultures, makeup also becomes a bridge.<\/p>\n

What does this mean?<\/h2>\n
\"Gen
PHOTO: Image created by Qu\u00e9Onnda with the help of Artificial Intelligence (GPT)<\/figcaption><\/figure>\n

That you can watch a tutorial in English, but explain it in Spanish to your friend.<\/p>\n

That you use terms from both languages, not because you don’t know, but because both belong to you.<\/p>\n

Bilingual youth are creating a new language of beauty<\/p>QueOnnda.com<\/cite><\/blockquote><\/figure>\n

That your makeup routine can include the foundation your cousin uses in Jalisco and the gloss you saw in a New York haul.<\/p>\n

And why does it matter?<\/h2>\n
\"Gen
PHOTO: Envato<\/figcaption><\/figure>\n\n

Because for years it was thought that speaking Spanglish was “bad language” or a sign of confusion.<\/p>\n

But now, it is identity, style and its own voice.<\/p>\n

And in the beauty world, as in the case of Gen Z, that’s reflected in how we teach ourselves to apply makeup.<\/p>\n

As well as in how we create content and how we choose brands to represent us.<\/p>\n

Voices that sound like you<\/h2>\n
\"\"
PHOTO: Envato<\/figcaption><\/figure>\n

Bilingual Latina influencers like @valxval, @makeupbylupe and @itslorenad are showing that being yourself is the best makeup.<\/p>\n

“You don’t have to choose a language to express yourself. You just need to be real.”<\/p>\n

For more information, visit QueOnnda.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Between “eyeliner” and “eyeliner”, between “foundation” and “base”… that’s how we talk about beauty among Gen Z Latinos in the United States. It’s not just a matter of language, but of a cultural mix that shows in both the words and the products we use. On TikTok, on YouTube, in the classroom and even in […]<\/p>\n","protected":false},"author":8,"featured_media":38832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[282,56],"tags":[244],"class_list":{"0":"post-39074","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beauty","8":"category-lifestyle","9":"tag-health"},"yoast_head":"\nGen Z Beauty: How young Latinos talk<\/title>\n<meta name=\"description\" content=\"Find out how bilingual Gen Z is transforming the beauty and makeup conversation, combining Spanish, English and Spanglish\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Makeup in Spanish or English? This is how Gen Z bilinguals talk about beauty\" \/>\n<meta property=\"og:description\" content=\"Find out how bilingual Gen Z is transforming the beauty and makeup conversation, combining Spanish, English and Spanglish\" \/>\n<meta property=\"og:url\" content=\"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/\" \/>\n<meta property=\"og:site_name\" content=\"QueOnnda\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/queonnda.nueva\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/carlosfernando.rodriguezaguilera\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-09T20:53:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-10T07:19:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/queonnda.com\/wp-content\/uploads\/2025\/05\/generacion-z-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos Rodr\u00edguez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos Rodr\u00edguez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/\"},\"author\":{\"name\":\"Carlos Rodr\u00edguez\",\"@id\":\"https:\/\/queonnda.com\/#\/schema\/person\/2dd88b557c5dfd5b6f2f479f993ad35b\"},\"headline\":\"Makeup in Spanish or English? This is how Gen Z bilinguals talk about beauty\",\"datePublished\":\"2025-05-09T20:53:56+00:00\",\"dateModified\":\"2025-05-10T07:19:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/\"},\"wordCount\":392,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/queonnda.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/queonnda.com\/wp-content\/uploads\/2025\/05\/generacion-z-2.jpg\",\"keywords\":[\"health\"],\"articleSection\":[\"Beauty\",\"Lifestyle\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/queonnda.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/\",\"url\":\"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/\",\"name\":\"Gen Z Beauty: How young Latinos talk\",\"isPartOf\":{\"@id\":\"https:\/\/queonnda.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/queonnda.com\/wp-content\/uploads\/2025\/05\/generacion-z-2.jpg\",\"datePublished\":\"2025-05-09T20:53:56+00:00\",\"dateModified\":\"2025-05-10T07:19:02+00:00\",\"description\":\"Find out how bilingual Gen Z is transforming the beauty and makeup conversation, combining Spanish, English and Spanglish\",\"breadcrumb\":{\"@id\":\"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#primaryimage\",\"url\":\"https:\/\/queonnda.com\/wp-content\/uploads\/2025\/05\/generacion-z-2.jpg\",\"contentUrl\":\"https:\/\/queonnda.com\/wp-content\/uploads\/2025\/05\/generacion-z-2.jpg\",\"width\":1200,\"height\":800,\"caption\":\"FOTO:\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/queonnda.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Makeup in Spanish or English? This is how Gen Z bilinguals talk about beauty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/queonnda.com\/#website\",\"url\":\"https:\/\/queonnda.com\/\",\"name\":\"QueOnnda\",\"description\":\"Plataforma audio-digital sin precedentes que revolucionar\u00e1 la forma en que las audiencias latinas interact\u00faan con los medios\",\"publisher\":{\"@id\":\"https:\/\/queonnda.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/queonnda.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/queonnda.com\/#organization\",\"name\":\"QueOnnda\",\"url\":\"https:\/\/queonnda.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/queonnda.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/queonnda.com\/wp-content\/uploads\/2025\/03\/Logo_QueOnnda_Color.svg\",\"contentUrl\":\"https:\/\/queonnda.com\/wp-content\/uploads\/2025\/03\/Logo_QueOnnda_Color.svg\",\"width\":651,\"height\":103,\"caption\":\"QueOnnda\"},\"image\":{\"@id\":\"https:\/\/queonnda.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/web.facebook.com\/queonnda.nueva\",\"https:\/\/www.instagram.com\/queonnda.nueva\/\",\"https:\/\/www.youtube.com\/@queonnda\",\"https:\/\/tiktok.com\/@queonnda.nueva\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/queonnda.com\/#\/schema\/person\/2dd88b557c5dfd5b6f2f479f993ad35b\",\"name\":\"Carlos Rodr\u00edguez\",\"sameAs\":[\"https:\/\/www.facebook.com\/carlosfernando.rodriguezaguilera\/\",\"https:\/\/www.instagram.com\/rodriguezaguilera11\/\"],\"url\":\"https:\/\/queonnda.com\/en\/author\/carlos-rodriguez\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gen Z Beauty: How young Latinos talk","description":"Find out how bilingual Gen Z is transforming the beauty and makeup conversation, combining Spanish, English and Spanglish","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/","og_locale":"en_US","og_type":"article","og_title":"Makeup in Spanish or English? This is how Gen Z bilinguals talk about beauty","og_description":"Find out how bilingual Gen Z is transforming the beauty and makeup conversation, combining Spanish, English and Spanglish","og_url":"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/","og_site_name":"QueOnnda","article_publisher":"https:\/\/web.facebook.com\/queonnda.nueva","article_author":"https:\/\/www.facebook.com\/carlosfernando.rodriguezaguilera\/","article_published_time":"2025-05-09T20:53:56+00:00","article_modified_time":"2025-05-10T07:19:02+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/queonnda.com\/wp-content\/uploads\/2025\/05\/generacion-z-2.jpg","type":"image\/jpeg"}],"author":"Carlos Rodr\u00edguez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Carlos Rodr\u00edguez","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#article","isPartOf":{"@id":"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/"},"author":{"name":"Carlos Rodr\u00edguez","@id":"https:\/\/queonnda.com\/#\/schema\/person\/2dd88b557c5dfd5b6f2f479f993ad35b"},"headline":"Makeup in Spanish or English? This is how Gen Z bilinguals talk about beauty","datePublished":"2025-05-09T20:53:56+00:00","dateModified":"2025-05-10T07:19:02+00:00","mainEntityOfPage":{"@id":"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/"},"wordCount":392,"commentCount":0,"publisher":{"@id":"https:\/\/queonnda.com\/#organization"},"image":{"@id":"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#primaryimage"},"thumbnailUrl":"https:\/\/queonnda.com\/wp-content\/uploads\/2025\/05\/generacion-z-2.jpg","keywords":["health"],"articleSection":["Beauty","Lifestyle"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/queonnda.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/","url":"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/","name":"Gen Z Beauty: How young Latinos talk","isPartOf":{"@id":"https:\/\/queonnda.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#primaryimage"},"image":{"@id":"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#primaryimage"},"thumbnailUrl":"https:\/\/queonnda.com\/wp-content\/uploads\/2025\/05\/generacion-z-2.jpg","datePublished":"2025-05-09T20:53:56+00:00","dateModified":"2025-05-10T07:19:02+00:00","description":"Find out how bilingual Gen Z is transforming the beauty and makeup conversation, combining Spanish, English and Spanglish","breadcrumb":{"@id":"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#primaryimage","url":"https:\/\/queonnda.com\/wp-content\/uploads\/2025\/05\/generacion-z-2.jpg","contentUrl":"https:\/\/queonnda.com\/wp-content\/uploads\/2025\/05\/generacion-z-2.jpg","width":1200,"height":800,"caption":"FOTO:"},{"@type":"BreadcrumbList","@id":"https:\/\/queonnda.com\/en\/makeup-in-spanish-or-english-gen-z-beauty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/queonnda.com\/en\/"},{"@type":"ListItem","position":2,"name":"Makeup in Spanish or English? This is how Gen Z bilinguals talk about beauty"}]},{"@type":"WebSite","@id":"https:\/\/queonnda.com\/#website","url":"https:\/\/queonnda.com\/","name":"QueOnnda","description":"Plataforma audio-digital sin precedentes que revolucionar\u00e1 la forma en que las audiencias latinas interact\u00faan con los medios","publisher":{"@id":"https:\/\/queonnda.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/queonnda.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/queonnda.com\/#organization","name":"QueOnnda","url":"https:\/\/queonnda.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/queonnda.com\/#\/schema\/logo\/image\/","url":"https:\/\/queonnda.com\/wp-content\/uploads\/2025\/03\/Logo_QueOnnda_Color.svg","contentUrl":"https:\/\/queonnda.com\/wp-content\/uploads\/2025\/03\/Logo_QueOnnda_Color.svg","width":651,"height":103,"caption":"QueOnnda"},"image":{"@id":"https:\/\/queonnda.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/queonnda.nueva","https:\/\/www.instagram.com\/queonnda.nueva\/","https:\/\/www.youtube.com\/@queonnda","https:\/\/tiktok.com\/@queonnda.nueva"]},{"@type":"Person","@id":"https:\/\/queonnda.com\/#\/schema\/person\/2dd88b557c5dfd5b6f2f479f993ad35b","name":"Carlos Rodr\u00edguez","sameAs":["https:\/\/www.facebook.com\/carlosfernando.rodriguezaguilera\/","https:\/\/www.instagram.com\/rodriguezaguilera11\/"],"url":"https:\/\/queonnda.com\/en\/author\/carlos-rodriguez\/"}]}},"_links":{"self":[{"href":"https:\/\/queonnda.com\/en\/wp-json\/wp\/v2\/posts\/39074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/queonnda.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/queonnda.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/queonnda.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/queonnda.com\/en\/wp-json\/wp\/v2\/comments?post=39074"}],"version-history":[{"count":0,"href":"https:\/\/queonnda.com\/en\/wp-json\/wp\/v2\/posts\/39074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/queonnda.com\/en\/wp-json\/wp\/v2\/media\/38832"}],"wp:attachment":[{"href":"https:\/\/queonnda.com\/en\/wp-json\/wp\/v2\/media?parent=39074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/queonnda.com\/en\/wp-json\/wp\/v2\/categories?post=39074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/queonnda.com\/en\/wp-json\/wp\/v2\/tags?post=39074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}