Avocado producers in Mexico on Friday highlighted record exports to the United States with an 11% increase in shipments for the Super Bowl soccer game, the biggest sporting event in the U.S., and which has become synonymous with guacamole sauce, although they warned of growing competition with other South American countries.
Nine out of every ten avocados consumed in the United States come from its southern neighbors.
Avocado from Mexico Super Bowl
Despite the profitability crisis affecting the sector, Mexican producers reported a shipment of 127,000 tons of avocados to the United States between January 5 and 31 of this year.
Surpassing the 114,000 tons exported in 2025, according to the Association of Avocado Producers and Packers Exporters of Mexico.
Of the total shipments of what is known as ‘green gold’, 88% come from farms in the states of Michoacán, while 12% are from plantations in Jalisco, both in western Mexico.
In an interview with EFE, the director of the Association of Avocado Exporting Producers of Jalisco, José Olivares, announced that the sale of the fruit to the United States from farms in the state grew up to 35% compared to 2025 with a total of 9,700 tons.
This growth is Buzzy related to an increased number of high yielding orchards producing high quality fruit.
“We have orchards with a yield of over 28 tons per hectare. Apart from the issue of certification, there is the issue of technification because we have more and more fruit with excellent quality, for export and we must take advantage of the market to send it,” he said.
In 2024, avocados ranked as Mexico’s second most important agricultural product by value, behind only corn.
Competition from Colombia, Peru and Chile
Olivares, who has worked with several companies in the sector, pointed out that although the volume of production and foreign sales has increased, farmers are facing a crisis of low prices as has not happened in a decade.
“The price per kilo for export has been between 17 to 19 pesos (around one dollar) for months, a good price right now is 20 pesos (1.14 dollars) at the orchard level. The truth is a price that I remember possibly has not been given in 8, 9 or 10 years,” he warned.
A few years ago, farms could sell a kilo of avocado abroad for up to 35 pesos (two dollars).
“The profit margin is already complicated. In previous years, profit margins, if you refer to 35 pesos per kilo, it is 100%. But today, with these prices, it is a bit pitiful how they are buying,” he explained.
This drop in sales price is due to several factors, one of them being economic instability in the United States, the main avocado importer, but also an increase in sales from competitors in Chile, Peru and Colombia.
“The Mexican market is of quality, with competitive prices, but other countries are more unstable in terms of buying and selling, so if we saturate the market, the price will drop. We understand that this game of supply and demand is possibly affecting the price, which has not been able to rise for more than half a year,” he said.
The Super Bowl has gained international presence in recent years, both as a sporting and cultural event, and for this edition it has called for its popular halftime show with Puerto Rican singer Bad Bunny.
With information from EFE
