More than a decade after his death, Gustavo Cerati will once again appear on stage, but in a way that reflects how technology is transforming the music industry, now in hologram. The legendary Soda Stereo frontman, who died in 2014 after several years in a coma following a stroke suffered in 2010, will be part of a new show that will use advanced visual technology to recreate his presence in concert.
The project, entitled “Ecos”, is a new show driven by Soda Stereo’s creative universe. Although technical details are being kept in reserve, those responsible for the show have advanced that Gustavo Cerati’s presence will be “much more than a hologram”, which has aroused great expectation among the band’s fans in Latin America and the United States.
How holographic concerts work
Shows that recreate artists using digital technology are not new, but they have evolved significantly in recent years.
These shows use three-dimensional projections, archival images, artificial intelligence and advanced lighting techniques.
This is to create the illusion that an artist is present on stage.
One of the best known examples was the virtual return of singer Ronnie James Dio.
His holographic image starred in an international tour between 2015 and 2019.
Another recent case is that of ABBA, which developed a show in London with digital versions of its members called “ABBAtares”.
In the case of Gustavo Cerati, the producers have an enormous amount of audiovisual material recorded, to be used in the hologram, during decades of concerts.
Including the 2007 “Me verás volver” tour, which reunited Soda Stereo after years apart and was documented with high quality technology.
Show that revives the history of Soda Stereo
The new show also relies on the participation of Zeta Bosio and Charly Alberti, the original members of Soda Stereo who have kept the band’s legacy alive in recent projects.
In 2020 both musicians started the “Gracias Totales” tour, in which different guest singers performed the group’s songs while images of Cerati appeared on screen.
That project, temporarily interrupted by the pandemic, proved that the public’s interest in reviving the group’s music is still enormous.
The “Echoes” show seeks to take that idea a step further with a more immersive visual experience.
The technical details remain undisclosed
QuéOnnda.com
The tour is already generating enormous expectations
The project already has around thirty dates announced, many of them sold out in record time.
Among the confirmed cities are historic places for the so-called “Sodamania”, including Monterrey and Guadalajara, where the band maintains a huge fan base.
For fans who were never able to see Gustavo Cerati live – or for those who wish to relive the experience – the show promises to be one of the most talked-about musical events of the coming years.
The proposal also reflects a growing trend in the entertainment industry:
Revive iconic artists through digital technology, opening new ways to connect different generations with music.
For more information, visit QuéOnnda.com.
