The tragic murder of Keyla Andreína González Mercado, 28, occurred on July 26, 2025 at her home in the suburb of Guayaquil, Ecuador, while she was broadcasting live on TikTok.
The violence shocked thousands of followers as they witnessed the last words of the young woman, who jokingly asked an acquaintance to shoot her:“Pégame dos tiros… pero que sea en la cabeza para no sufrir”.
Who was the aggressor of Keyla Andreína González?
Minutes after what he hears Keyla Andreina Gonzalez say in the video, the same individual pulled out a gun and shot her twice in the head, killing her instantly.
Everything was recorded until the cell phone fell to the ground and the transmission was cut off by a woman grabbing the cell phone, reminiscent of what happened to Mexican influencer Valeria Márquez, who was murdered on TikTok in May of this year.
According to initial investigations, the alleged assailant is Manuel Andrés Álava Lázaro, the romantic partner of Keyla’s best friend.
He was present at the meeting with alcoholic beverages where Keyla was broadcasting. After his words, he pulled out a gun and fired.
Keyla’s grandfather described the suspect as having a criminal record and a teardrop tattoo on his face. He fled on a motorcycle after the fatal act and remains at large.
Who was Keyla? Ecuadorian influencer with a voice of her own
Keyla, known on TikTok as “Gordita”, was a content creator with an active presence on social networks, sharing inspirational phrases and everyday moments.
In her latest publication she stated: “The goal is clear: to continue to be a good woman, to walk hand in hand with God, to be simple and humble without harming anyone.”.
Family and friends describe her as a generous and cheerful person, known for her warmth, although they also recognize that the meeting had been between acquaintances and without visible tensions before the outcome.
Impact and ongoing research
The Ecuadorian National Police responded to the scene minutes after the incident. They collected the phone with the transmission, interviewed witnesses and began the homicide investigation. The family demands justice and demands the capture of Manuel, the alleged perpetrator. .
The crime has generated national commotion and demand for responses to the ease of access to live transmissions that can record personal tragedies.
In networks, comments or jokes can have fatal consequences, as in Keyla’s expression.
This case highlights the urgent need for safety protocols and emotional support for influencers broadcasting from home.
Una mujer apaga la transmisión en vivo luego del asesinato de la influencer, tal y como sucedió con la mexicana Valeria Márquez, a quien ultimaron en su salón de belleza en México
Shocking video
Buzzy
Keyla Andreína González filmed her own murder live on TikTok, after joking about being shot twice in the head.
The situation became real when the man identified as Manuel Andrés Álava Lázaro, Keyla’s friend’s partner, pulled a gun and killed her minutes later.
The video went viral. Authorities are still searching for the suspect, while his family demands justice.
A case that highlights the dangers of social networks and the importance of protecting life, even in apparently innocuous transmissions.
Here you can see the powerful images of the murder of Keyla Andreína González.
Find out more at ‘QueOnnda.com’.
