Singer Taylor Swift and NFL player Travis Kelce surprised their fans by announcing their engagement via a joint Instagram post.
The message, accompanied by five photographs in a romantic garden, immediately went viral and in a few hours reached historic numbers of interaction on social networks.
The publication included a sentence that reflected humor and complicity: “Your English teacher and your gym teacher are getting married”.
This detail not only generated excitement among the couple’s fans, but also unleashed a wave of reactions and comments throughout the digital world.
According to data confirmed by Meta, Instagram’s parent company, in less than six hours the ad exceeded one million forwards and accumulated more than 14 million “likes” during the first hour.
These figures placed Swift and Kelce’s engagement among the most shared posts in the platform’s history.
The following day, Meta revealed that Taylor Swift’s name became the most searched term on Threads, the company’s recently launched social network.
In addition, the main engagement photo quickly ranked among the top ten most popular posts on Instagram, surpassing 35 million “likes.”
Taylor Swift’s record and engagement photos
Swift and Kelce’s digital feat has been compared to other Instagram milestones.
The absolute record remains in the hands of Lionel Messi, whose publication raising the World Cup in 2022 reached more than 74 million “likes”, becoming the image with the highest interaction in the history of the social network.
That sporting moment was considered unique, as Messi shared a photo holding the trophy after Argentina’s victory over France in the World Cup in Qatar.
The image not only represented a historic soccer achievement, but also transcended sports to become a cultural phenomenon on social networks.
Before the Messi phenomenon, the record was held by an unusual image: that of the famous egg from the @world_record_egg account, posted in January 2019 with the explicit goal of beating any previous “likes” record.
The strategy worked, and in just nine days the photo accumulated more than 60 million interactions, consolidating itself as a viral symbol.
Third place in the list of most popular publications also goes to Lionel Messi.
On this occasion, the Argentine soccer player shared a more intimate photo: sleeping next to the World Cup trophy. He accompanied it with a simple message, “Good morning”, and got more than 53 million “likes”.
With their announcement, Taylor Swift and Travis Kelce not only made a momentous step in their relationship official, but also marked a new chapter in social media history.
Their engagement became a digital phenomenon that places them alongside Messi and the unexpected egg as the protagonists of the most viral publications of all time.
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