TelevisaUnivision announced a media campaign against Google, claiming that its plan to remove Univision from the main YouTube TV package and charge an additional 18% to maintain access to the channel constitutes a “Hispanic tax” that discriminates against the Latino audience in the United States.
The largest Hispanic media company in the United States will launch the ‘Do the Right Thing, Google’ campaign in USA Today and in newspapers in cities such as Dallas, Houston, Los Angeles, San Francisco, Miami, San Antonio, Austin, Richmond, Arizona, Las Vegas, Orlando, Newark and Washington, D.C.
TelevisaUnivision and its fury against the company
The company’s director, Daniel Alegre, said in a statement that “Google’s plan to remove Univision from YouTube TV on September 30 is an unacceptable threat to millions of Hispanic households” that “depend on its programming” for news, “vital” information, and cultural connection.
Alegre considered Google’s threat “especially worrisome” because the Hispanic audience is preparing this year for the “battles” of the new electoral maps in Texas and California, and the gubernatorial elections in New Jersey and Virginia, in addition to the 2026 midterm elections in states such as Florida and Georgia.
“Last year, President (Donald) Trump understood the power of the Hispanic vote, connecting directly with Univision’s audience, and their vote proved decisive in the presidential election. Google and YouTube TV’s discriminatory actions threaten to silence Hispanics and relegate them to second-class citizens,” he argued.
The executive accused Google of “clearly abusing its market power” because YouTube TV “would be the only major distributor to exclude Univision from its core package,” which would mean that its programming would be “less available” to Hispanic customers.
The entrepreneur argued that his channel is the place where Latinos learn about storms, emergencies and ways to participate in U.S. democracy.
Univision accumulates 32 consecutive years of being the largest Spanish-language channel in the United States, where its main newscast totaled an average of 1.2 million weekly viewers in 2024, in addition to concentrating 45% of the total soccer audience in the country, according to a report at the end of 2024, reported Agencia EFE.
Find out more at ‘QueOnnda.com’.
Filed under: TelevisaUnivision Google
