Almost a decade after her debut as an entrepreneur with Kylie Cosmetics, influencer and makeup mogul Kylie Jenner surprised her followers with an unexpected return to the audiovisual and musical world. In October 2025, she released the track “Fourth Strike,” a collaboration with the group Terror Jr, with whom she had worked indirectly during the launch of her lip gloss line in 2016.
This release not only celebrates ten years of Kylie Cosmetics, but also marks the first official music project for Jenner, who is now credited as an artist under the name King Kylie, her alter ego from the 2010s.
In 2016, Kylie Jenner starred in Kylie Cosmetics’ well-remembered ad campaign to introduce its new line of lip glosses. In the commercial, she played a getaway driver waiting for her friends as they robbed a store, then sped away in a car with the license plate KngKylie. The audiovisual piece was set to the song “3 Strikes,” the debut single by the then-mysterious pop group Terror Jr.
For months, rumors circulated that Jenner was the group’s vocalist, a hypothesis that she publicly denied. Years later, it became known that Terror Jr. was a project formed by Felix Snow and David “Campa” Singer-Vine, former members of the duo The Cataracs.
Now, almost a decade later, Kylie and Terror Jr. revisit that story with Fourth Strike, a sort of conceptual sequel that updates the aesthetics and narrative universe of the original campaign.
Kylie Jenner: A music video with a nod to the past
The release was accompanied by a cinematic trailer that continues the plot of the 2016 commercial. In this new installment, titled Fourth Strike, King Kylie’s characters and their accomplices are finally captured after their escape.
The video shows Jenner in an interrogation room, where two detectives question her in a sarcastic tone:
“We have enough charges against you for being the toughest on the planet, tearing it up 24/7 and being, in general, an extremely impressive young lady,” one of them tells her.
While her friends remain in prison, Kylie is released and, upon her release, Kris Jenner – her mother and manager – is waiting for her in a Rolls-Royce with the same KngKylie plates, a symbol of continuity with her original image. In the glove compartment of the car, Kris keeps the new launch of Kylie Cosmetics lip glosses, closing the circle between music, marketing and aesthetic nostalgia.
Musically, Fourth Strike maintains Terror Jr’s signature electro-pop style, with shimmering synths and a minimalist groove typical of the alternative sound of the mid-to-late 2010s.
Kylie Jenner participates vocally in the song’s bridge, performing confessional-sounding lines:
“One strike, two strike, let me get the mood right / I just wanna tell you, ‘I’m sorry’ / Touch me, baby, tell me I’m your baby / Write your name all over my body / Cross the line, I might do it again / Do it on purpose just to see how it ends / King Kylie.”
His intervention, brief and almost spoken, reinforces the dreamlike atmosphere of the theme, although he does not introduce great melodic variations.
Despite the hype surrounding King Kylie’s return, the song has been received more as a gesture of self-parody and entrepreneurial celebration than the start of a formal music career. Jenner has opened verified profiles on Spotify and Apple Music under the name King Kylie, though her primary focus remains her cosmetic empire.
The strategy combines nostalgia for her most media-heavy era – the era of Snapchat filters, two-tone hair and lined lips that defined her style between 2014 and 2017 – with the promotion of her brand on a new anniversary.
Ultimately, Fourth Strike reaffirms Kylie Jenner’s ability to fuse pop culture, digital aesthetics and luxury marketing, using music as a narrative vehicle rather than an artistic end. And while her musical debut may not point to a new career, it confirms that King Kylie remains, first and foremost, a brand capable of reinventing itself time and time again.
Here you can listen to the entrepreneur’s song.
Find out more at ‘QueOnnda.com’.
