Spanish singer Alejandro Sanz premiered the official video clip of “Rimowa”, his collaboration with Venezuelan artist Elena Rose, a song included in his album ¿Y ahora qué +? released in November. The audiovisual was published through his official social networks and digital platforms, generating expectation among his followers. Far from betting on a production loaded with choreography or flashy effects, the video is an intimate story that works as an authentic “song to heartbreak”, focused on emotions and artistic connection between both performers.
Sanz explained that the song was “born from the soul” of Elena Rose, highlighting the creative connection that emerged between the two during the songwriting process. For her part, the Venezuelan singer described “Rimowa” as a song inspired by travel, the risks taken to fulfill dreams and the personal sacrifices that come with success. The complicity between the artists -who share the authorship of the song- is perceived in every scene. At times, the viewer feels as if he or she is witnessing a private conversation inside the 5020 Miami studio, where the song was conceived.
A minimalist and symbolic concept
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The music video was directed by Gus Carballo and produced by Music Content Factory.
The visual proposal is developed in a minimalist and sober space that simulates a contemporary lodging.
The central element is a suitcase -the symbol that gives the song its name- resignified as a representation of farewells, distance and sacrifice.
The metaphor connects not only to personal love stories, but also to the reality of artists who spend long periods away from home due to international tours.
“It’s memory, it’s skin, it’s truth, a story that needed to be told with the look,” said Alejandro Sanz as he shared the video of “Rimowa” with his followers.
It works as a true 'ode to heartbreak''
QuéOnnda.com
What next +? World Tour’ in 2026
The release of the music video coincides with the ‘¿Y ahora qué +? World Tour’.
That in this first quarter of 2026 it has achieved sold-out performances in several cities in Latin America.
For the U.S. Hispanic community, the release of “Rimowa” is relevant because it reinforces Alejandro Sanz’s presence in the international market.
In addition to keeping one of the most important referents of Spanish music alive.
“Rimowa” confirms Alejandro Sanz’s artistic relevance after decades of career and consolidates Elena Rose as one of the most influential voices of her generation.
The result is an honest, emotional and deeply human piece that connects with those who have loved, traveled and hoped for a reunion.
For more information, visit QuéOnnda.com.
