In the midst of one of the most polarizing seasons in NFL history, Bad Bunny didn’t just perform a concert; he executed a cultural takeover of Levi’s Stadium.
As the New England Patriots and Seattle Seahawks took a breather in the locker room, the “Bad Rabbit” transformed the field into a massive celebration of Hispanic identity, defying Washington critics and alternative broadcasters who sought to boycott him.
Bad Bunny and his impeccable halftime show
This was Bad Bunny’s halftime show at the #SuperBowl https://t.co/PBlYbUbT6M
– Real Time (@RealTimeRating) February 9, 2026
Wearing a custom couture white suit – which ended weeks of speculation about his attire – Benito Antonio Martínez Ocasio kicked off his 13-minute set with the explosive energy of “Tití Me Preguntó”. The visual production was a display of technology and avant-garde, but always anchored in Caribbean roots.
The stage was not alone. The likes of Cardi B, Karol G, Pedro Pascal, Alix Earle and Jessica Alba were caught on camera celebrating from the field, validating Bad Bunny’s status as the centerpiece of today’s pop culture.
High-caliber surprises: From Lady Gaga to Ricky Martin
This Latin version of Lady Gaga, will never be forgotten. 🫶🏼💃🎶 @ladygaga @sanbenito
#SuperBowl pic.twitter.com/ZjB1nmnoVB– Radio Disney Latino (@RadioDisneyLA) February 9, 2026
The musical narrative took an unexpected turn when Lady Gaga returned to the Super Bowl stage to perform a salsa-inspired version of her hit “Die With a Smile,” fusing Anglo pop with Latin flavor in a masterful way.
Moments later, nostalgia and Puerto Rican pride reached its peak when the legendary Ricky Martin joined Benito to perform “Lo que le pasó a Hawaii”, uniting two generations of icons that have opened doors for Hispanics in the U.S.
The most human moment: Justice for Liam Ramos?
Hold up. Did Bad Bunny just give a Grammy to Liam Ramos?
I thought this moment was so touching and meaningful, but if it’s Liam…that times a million. pic.twitter.com/p7MTwuroGg
– Nadine Babu (@NadineBabu) February 9, 2026
One of the most emotional moments, which is already trending worldwide, occurred when Bad Bunny approached a little boy on stage to symbolically present him with a Grammy award.
Although it has not been officially confirmed by the league, social media is claiming that the little boy is Liam Ramos, the 5-year-old who made national news after being detained by ICE in Minnesota last month.
If confirmed, this gesture would elevate the show from a simple spectacle to one of the most subtle and powerful political protests in the history of American television.
Challenging the boycott and language
Together we are America… sooooo anti American 🙄 pic.twitter.com/dBjdq5oQrC
– Big_Papi 🇺🇲 (@Big_Papi14580) February 9, 2026
Although organizations like Turning Point USA launched an alternative YouTube stream that reached five million viewers, Bad Bunny’s impact was inescapable.
True to his style, Benito ignored the political noise, recalling that joke he made on Saturday Night Live: “They had months to learn Spanish”.
The closing was a choreography of flags from all over Latin America, culminating with a real wedding on stage.
A couple who had originally invited the singer to their wedding ended up saying “yes” in front of millions of people, by the artist’s own idea.
The finishing touch was a message of reconciliation: Bad Bunny held up a soccer with the phrase “Together We Are America,” a reminder that Hispanics are an intrinsic part of the fabric of this nation.
For Hispanics living in the U.S., this show was validation. At a time when language and culture are being used as political weapons, seeing Spanish dominate the Super Bowl with such a level of excellence is a reminder that our community is not just a demographic number, but the cultural engine of the country.
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