Barbie has taken a historic step by announcing LeBron James as its first-ever Kenbassador in a special collaboration with the LeBron James Family Foundation. The launch, which brings together fashion, sport and social purpose, coincides with the anticipated celebration of Ken’s 65th birthday in 2026.
The figure is part of the Barbie Signature line and will be available starting Monday, April 14, 2025 on Amazon U.S., priced at approximately $125. This launch reaffirms Mattel’ s commitment to diverse representation and community empowerment.
Tribute to its impact
The LeBron James figure is two centimeters taller than a traditional Ken and sports an outfit full of symbolism:
A custom varsity jacket, “We Are Family” t-shirt, Nike Terminator High sneakers, Beats headphones, sunglasses, watch, fanny pack and his iconic “I Promise” band.
Barbie ha dado un paso histórico
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Every detail was curated to reflect LeBron James’ personal story:
His number 23, his hometown Ohio, and his commitment to youth through his foundation.
According to Krista Berger, Barbie’s Senior Vice President, this edition seeks to “celebrate LeBron as a global role model.”
More than a figure
Buzzy
The project goes beyond collecting.
Mattel will donate a portion of the proceeds to the LeBron James Family Foundation, which focuses on education, health and employment programs for vulnerable youth.
In addition, for each doll sold, a copy of the children’s book I Am More Than will be given to Save the Children, promoting children’s literacy.
“This represents the power of dreaming big, that a kid from Akron can change the world,” said Michele Campbell, executive director of the LeBron James Foundation.
For his part, the player stated, “As a child, I was fortunate to have role models. This edition represents the power of inspiration.
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