Saul Canelo Alvarez will make history on May 3 when he fights for the first time in Saudi Arabia, but he will do so on his own terms: a schedule that allows his fans in Mexico and the United States to watch the fight in prime time.
The bout, confirmed by Matchroom Boxing and the Mexican’s promoter, will face undefeated Cuban William Scull, current IBF super middleweight mandatory challenger. This event will mark Canelo’s return to the ring after his September 2023 victory over Jermell Charlo.
Prioritizes his audience
The decision to adjust the schedule was a direct request from the tapatío.
While the Saudi Arabian organizers proposed a local prime time card, Canelo Alvarez insisted that the fight should be accessible to his fans in America.
The originally planned time (around 10 p.m. in Saudi Arabia) would have been seen in the early morning in America.
Finally, the agreement was to set the fight for 6 a.m. local time, which will allow the bout to be seen at 9 p.m. in Mexico City and 11 p.m. on the U.S. West Coast.
This includes cities such as Los Angeles, where a large part of its fan base resides.
Weather also played a role
Buzzy
In addition to the audience, another key factor was the weather.
In May, temperatures in Riyadh can reach 38°C during the day.
Holding the bout at dawn not only favors the American public, but also guarantees cooler conditions for the fighters.
This will be the first time that a high-profile fight in Saudi Arabia, and what better than a Canelo Alvarez fight, will take place at that time.
Previously, figures such as Tyson Fury or Anthony Joshua have fought in Saudi night time, thinking of the British audience.
Alvarez’s decision breaks with this tradition and shows his commitment to his roots and his most loyal audience.
A precedent
Canelo Álvarez insisted that the fight should be accessible to his fans in America
QueOnnda.com
The fight will be broadcast globally, and in the U.S. will be available on DAZN PPV.
Analysts see this move as part of Canelo’s strategy.
This is to consolidate his legacy, not only in sports, but also as a figure who understands and respects his audience.
For more information, visit QueOnnda.com.
