Mexico’s Carín León, one of the most powerful figures in Latin music today, has signed a global deal with WME (William Morris Endeavor), one of the world’s most influential artist representation firms. The announcement, made on December 2, confirms that the artist will work with WME‘s global co-director of music, Kirk M. Sommer, on all areas of his career, from touring to commercial projects and international opportunities.
The alliance has a clear objective: to take Carín León’s music to new global territories beyond the markets where it already dominates strongly. Her manager, Jorge Juárez, emphasized that the joint vision is to expand the artist’s impact in countries where Mexican regional music has exploded in popularity in recent years. “Carín has enormous potential to expand into other global territories. We look to WME to guide us in all areas of her expertise,” said Juarez. Sommer added, “Carín is a generational artist. He has consistently broken barriers and transcended genres. We are honored to work with him.
It has transformed Latin music
Dona y cambia vidas
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Originally from Hermosillo, Sonora, Carín León has become one of the most versatile artists in contemporary Latin music.
His proposal mixes traditional sounds from the north of Mexico with R&B, country, pop and folk influences, which has positioned him as a bridge between cultures and generations.
His rise has been meteoric.
Since her debut with Desvelada con Banda y Mariachi (2018), Carín León has topped global charts, sold out stadiums and gained international recognition.
In 2021, his album Inédito was highlighted by Billboard as one of the 25 best Latin albums of the year.
A Grammy and Latin Grammy winner, his presence on iconic stages has distinguished him:
First Latino to perform at Coachella and Stagecoach in the same year (2024).
Invited to the legendary Grand Ole Opry in Nashville.
Opening act for The Rolling Stones.
Record attendance at RODEOHOUSTON with over 70,000 fans.
Sold-out shows at the GNP Seguros Stadium in Mexico City.
By 2026, Carín León will make history again by becoming the first Latin artist to perform at The Sphere in Las Vegas, with seven confirmed shows.
Recent awards and projection
Carín es un artista generacional
Jorge Juárez
In November, Carín León won the Latin Grammy for Best Contemporary Mexican Music Album for Palabra De To’s (Seca).
Album also nominated for a Grammy 2026 in the category of Best Mexican Music Album.
With his new partnership with WME and a rapidly growing fan base in the U.S., Carín León is preparing for a period of internationalization that could make him one of the most influential Latin artists of his generation.
For more information, visit QuéOnnda.com.
