The world of Mexican regional and urban Spanish-language music has been at the center of the digital conversation in recent hours, following the release of Ángela Aguilar’s new song, titled “Nadie se va como llegó”. The song generated expectations not only because of its musical content, but also because of the rumors surrounding its promotion: a possible sentimental conflict with Christian Nodal and an alleged “tiradera” undercover. All this was exploited, according to many users, as a marketing strategy.
But beyond the media noise, the data has captured attention: did Ángela manage to overcome the impact of Nodal’s ex-partner Cazzu with her recent single “Con otra”?
Ángela Aguilar Cazzu views on Youtube: who won?
Just 24 hours after the premiere, Ángela Aguilar’s official video on her YouTube channel accumulated just over 1 million views, a solid figure but far from the usual numbers that the artist has achieved with previous releases such as “Ahí donde me ven” or “Dime cómo quieres” (with Nodal).
In comparison, the video for “Con otra”, Cazzu’s most recent release, got more than 4 million views on its first day, provoking multiple reactions on social networks, especially for its lyrics, which were interpreted by many as a direct dig at Nodal.
Rumors of crisis between Ángela Aguilar and Nodal
The media environment around Ángela Aguilar intensified days before the premiere of the video, when the singer deleted all her posts on Instagram, including photos of her wedding with Christian Nodal.
This set off alarms about a possible breakup between the two artists.
However, Ángela publicly denied that her new song was a dig at Nodal.
In his own words, the theme is a personal expression:
It's a song that represents me. It's not for anyone else. It's for anyone who has ever felt something real when listening to music
Ángela Aguilar
A strategy that didn’t work?
Despite speculation about a real or fabricated conflict, many Internet users consider that the strategy of erasing networks and generating controversy did not have the expected impact in terms of numbers.
Some users criticized the campaign for feeling “forced” and “not very organic,” and compared the public’s reaction to that of previous, more spontaneous launches.
In addition, this is Ángela’s first musical project without the direct production of her father, Pepe Aguilar, which marks a change in her artistic style and career management.
Ángela Aguilar Cazzu views: Was it a failure?
Although it is premature to speak of “failure”, the comparative data with Cazzu does raise questions about the public’s receptivity to a new stage of Ángela Aguilar.
While Cazzu’s “Con otra” quickly became a trend for its emotional power and provocative lyrics, “Nadie se va como llegó” has had a more moderate reception, at least in its first hours.
What is clear is that, in this unofficial battle of views, Cazzu has had the upper hand, while Ángela is still looking to reconnect with an audience that seems to be divided between affection for her voice and criticism of the strategies that accompany her releases.
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