The regiomontano musician Chetes, recognized for his career as a singer, guitarist and producer, premiered the video clip of “Vidas felices”, the song chosen as the main theme of the film “Sobriedad me estás matando”, a black comedy that marks the film debut of director Raúl Campos.
Chetes is an important figure in alternative rock in Mexico, especially because he was the vocalist of bands such as Zurdok and Vaquero, in addition to his solo career. Now, his music is directly integrated to cinema with a release that mixes humor, provocative style and a different visual proposal.
An animated videoclip with an adult comedy stamp
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The music video for “Vidas felices” was directed by Félix de Valdivia, who also participates as writer and producer of the feature film.
As he explained, from the beginning they wanted the video to represent the bold and comical tone of both the song and the film.
One of the most striking points of the project is its commitment to animation for adults.
A style that is still not common in Mexico in musical releases linked to cinema.
According to the creative team, the animation was chosen because it allows for exaggerating situations.
In addition to reinforcing the black humor and creating a freer and riskier aesthetic.
To bring that idea to the screen, they selected Mr. Machin Studio, an animation team based in Guadalajara.
Known for participating in projects with an irreverent tone and focused on adult audiences.
The result is a music video that seeks to stand out not only for Chetes’ music, but also for its visual narrative and style.
When is the movie “Sobriedad ne estás matando” released?
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The film is scheduled for theatrical release on January 29, 2026, so Chetes’ music video serves as part of the promotional push towards the official release.
As shared in the project, the video production process took about two months, a relatively short period considering the level of detail that the animation demands.
The creative team noted that the fast forward was made possible by the studio’s expertise and passion for doing something different.
His music is being directly integrated into film
QuéOnnda.com
Why is this release likely to be of interest to U.S. Hispanic audiences?
For Hispanics living in the United States, these types of projects become especially attractive because they connect music and contemporary Mexican cinema in a single release.
In addition, Chetes has a solid fan base in the Latin community, so “Vidas felices” may become a recurring song for both rock nostalgia and cinematic curiosity.
With this release, Chetes adds a new chapter to his career:
A collaboration that bets on black humor, adult animation and a Mexican film that seeks to make noise in 2026.
For more information, visit QuéOnnda.com.
