The Hispanic community in the United States continues to grow and consolidate itself as a significant economic force. According to recent data, Hispanic-owned businesses in the United States have increased by 40% since 2021, reflecting notable growth in Puerto Rico as well, according to the U.S. Small Business Administration.
This growth translates into increased demand for goods and services, including vehicles that fit the specific needs of Latino families and General Motors covers those needs.
Reliability and economy

When selecting a vehicle, Hispanic families are looking for a combination of reliability, economy and adequate space for their families.
Studies indicate that U.S. Hispanics show less loyalty to specific brands, which gives manufacturers a unique opportunity to stand out by offering products that truly meet their needs.
General Motors (GM) has recognized this trend and has worked to offer vehicles that meet the expectations of Hispanic families.
Below, we highlight some GM models that combine reliability and economy, ideal for this segment of the population.
Chevrolet Equinox 2025

The Chevrolet Equinox has been redesigned for 2025, featuring a more robust and modern aesthetic.
Equipped with a turbocharged 4-cylinder engine and 175 horsepower, it offers an efficient fuel consumption, estimated at 27 MPG.
General Motors has worked to offer vehicles that meet the expectations of Hispanic families
QueOnnda.com
Its spacious cabin is designed to accommodate up to three car seats, and features USB ports and ventilation in all rows, ensuring comfort for all passengers.
In addition, its multimedia system, powered by Google, enables an intuitive and connected user experience.
Chevrolet Traverse 2025

For families that require more space, the Chevrolet Traverse is an outstanding option.
This three-row SUV has been completely revamped, offering a more rugged appearance and adventure-oriented features such as the Z71 package with skid plates and off-road driving modes.
Its spacious interior allows for easy installation of child seats, and the third row offers enough room for adult passengers, as well as superior ventilation and USB ports.
The inclusion of the Super Cruise semi-autonomous driving system in higher options adds an extra level of safety and comfort on long trips.
Chevrolet Tahoe/Suburban 2025

For those looking for a vehicle that combines luxury and functionality, the Chevrolet Tahoe and its extended version, the Suburban, are ideal options.
With seating for seven or eight passengers, depending on configuration, these vehicle models offer multiple powertrain options, including an efficient 3.0L turbocharged diesel engine that achieves approximately 25 MPG.
Familiar features include side steps for easy access, surround-view parking cameras and an optional rear entertainment system.
General Motors has demonstrated a clear commitment to the Hispanic community by offering vehicles that not only meet the standards of reliability and economy, but also integrate features designed for the specific needs of Latino families in the United States.
For more information, visit QuéOnnda.com.