On August 6, 2025, Los Angeles Football Club (LAFC) confirmed the arrival of Son Heung-Min from Tottenham Hotspur for an MLS record fee, estimated at between $26 million and $26.5 million. This transfer not only marked a financial milestone for the league, but also put MLS on the global soccer radar.
Son Heung-Min, captain of the South Korean national team and one of the most successful Asian players in history, signed a contract to become the new star of a team that has already shown international ambition.
T-shirt number 7: the best seller
Just days before its official unveiling, LAFC general manager John Thorrington confirmed that Son Heung-Min’s No. 7 jersey is the best-selling jersey of any athlete in the world at the moment.
Beating Lionel Messi, Cristiano Ronaldo, LeBron James and Stephen Curry.
“She’s not only the best-selling player in MLS, she’s the best-selling player in any sport,” Thorrington said, highlighting the commercial impact of the signing.
LAFC’s gold and black jersey, as well as its white version, quickly sold out in the official store, driving international orders from Asia, Europe and Latin America.
Impact on fans and ticket prices
It's not just the best-selling in MLS, it's the best-selling in any sport
John Thorrington
Son Heung-Min’s arrival also boosted demand for tickets to LAFC matches.
According to press reports, prices have risen dramatically:
From $300 for standard seats to $1,500 in premium zones.
The phenomenon is not only reflected in California; fans from all over the United States are organizing trips to see the South Korean star in action.
Sports and marketing betting
Buzzy
LAFC is not only looking for an increase in sales and stadium attendance, but also to improve its sporting performance.
Son Heung-Min arrives in top form, with experience in the Premier League, Champions League and World Cups, bringing speed, technique and leadership.
His signing is part of a strategy by MLS to attract high-profile figures at the most competitive stage of their careers, with the aim of raising the level of soccer and the league’s global visibility.
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