Fifteen years after the release of the song that marked the beginning of his global career, Justin Bieber returned to the place where it all began. The Canadian singer returned to the bowling alley in Los Angeles where he filmed the iconic video clip for “Baby”, a nostalgic gesture that quickly went viral on social networks and moved millions of followers.
The reunion was documented in a video posted by Bieber himself on his Instagram account on December 11, 2025. In the images, the artist, now 31 years old, appears at Lucky Strike Lanes, located in Universal CityWalk, the same place where in 2010 he filmed the video that launched him to international fame. Dressed casually, Bieber walks through the bowling alley with friends and collaborators as he sings the chorus and second verse of “Baby” a cappella. Among those accompanying him are Eddie Benjamin, Oranj Goodman, Gabriel Jacoby and Kyle Massey, who contribute hand claps, harmonies and beatboxing, recreating a relaxed and close atmosphere. “I went to where I shot the music video for ‘Baby,'” the singer wrote in the publication, which quickly accumulated millions of reproductions.
“Baby”, the beginning of an era
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Released in 2010 as the lead single from the album “My World 2.0”, “Baby” not only catapulted Justin Bieber to stardom, but became a cultural phenomenon.
The album reached No. 1 on the Billboard 200, cementing the then-teenager as one of the world’s most promising pop stars.
The original music video, filmed at Universal CityWalk with the participation of Ludacris, included one of the most remembered verses in modern pop:
“When I was 13, I had my first love”.
That fragment was heard again during the recent reunion, reinforcing the emotional charge of the moment.
Currently, the video of “Baby” has more than 3.4 billion views on YouTube, a figure that reflects its relevance and the impact it had on an entire generation.
Bieber’s current and past
When I was 13, I had my first love
Justin Bieber
The publication provoked an avalanche of nostalgic reactions from fans who grew up with Justin Bieber’s music.
Many of them are now young adults in the United States.
The gesture was interpreted as a tribute to his beginnings and to those who have accompanied his artistic evolution.
This moment comes at a solid stage of his career.
Just a month after the video, Justin Bieber earned four Grammy nominations for his seventh studio album, “SWAG,” which reached No. 2 on the Billboard 200.
In addition, their single “Daisies” remained in the top 10 of the Hot 100, confirming their relevance in today’s music industry.
The return to bowling was not just a trip back in time, but proof that “Baby” remains a symbol of the beginning of a career that still defines global pop culture.
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