The U.S. Hispanic community continues to grow, and with it, the power of social media as a platform to connect and represent their interests.
In this context, Latino influencers have taken center stage, becoming the voices that reflect the diversity and cultural richness of the community. But who are the favorites among Latinos? Here we present the most prominent ones.
Kimberly Loaiza: The Queen of YouTube and TikTok
Kimberly Loaiza, known as “La Lindura Mayor,” is one of the most popular influencers among Latinos. With millions of followers on platforms such as TikTok and Instagram, her content mixes music, trends and her personal life.
Kimberly has won the affection of her fans by sharing intimate moments with her husband JD Pantoja and their children.
Juanpa Zurita: The Charismatic King of Comedy
From his beginnings on Vine to becoming a global star, Juanpa Zurita has proven to be a master entertainer.
His humor, combined with social causes and film projects, has positioned him as one of the most beloved influencers in the Latino community.
Lele Pons: Humor and authenticity without filters
Lele Pons, born in Venezuela, is known for her energy and sense of humor.
Her videos, which combine comedy and music, have made her one of the most influential figures in social networks.
In addition, Lele has used her platform to talk about important topics such as mental health, earning the respect of her followers.
Yuya: The beauty and empowerment icon
With her charisma and authenticity, Yuya is one of the most beloved influencers among Latinos.
From makeup tutorials to empowering messages, Yuya has inspired millions of women around the world.
Her cosmetics brand has been a resounding success, establishing her as an influential businesswoman.
Yuya's popularity skyrocketed thanks to her YouTube makeup videos, but now she has a different twist
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Why do Latinos connect with these influencers?
Buzzy
The success of these influencers lies in their ability to connect emotionally with their followers.
Whether through humor, authenticity or empowerment, they represent values and aspirations that resonate deeply with the Hispanic community.
Find out more at QueOnnda.com.
