Motorsports, a sport dominated for years by European and North American drivers, is seeing an exciting change thanks to the growing participation of the Hispanic community.
From outstanding drivers to passionate fans, Hispanics are making a difference on tracks around the world.
Leading the way
Sergio “Checo” Pérez, born in Guadalajara, Mexico, is one of the most prominent names in Formula 1.
With his tenacity and talent, he has proven that Hispanic drivers can compete at the highest level in motorsports. In 2020, he achieved his first Grand Prix victory, making history as the first Mexican to do so in nearly 50 years.
In the NASCAR series, Daniel Suarez is also making his mark. Originally from Monterrey, Mexico, Suarez became the first Hispanic to win an Xfinity Series championship in 2016.
His story is a reminder that perseverance and hard work can break down barriers.
Hispanic fans on the slopes
The impact of the Hispanic community in motorsports is not limited to drivers.
The passion for racing is also alive in the stands, where Hispanic fans bring energy, colors and traditions that enrich the sport.
Motorsports is seeing an exciting change thanks to the growing participation of the Hispanic community
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Events such as the Miami Grand Prix have seen a significant increase in Hispanic viewership, according to Formula1.com data.
“It’s exciting to see how our culture is gaining space in a global sport like this,” commented one fan interviewed by ESPN Deportes. “Supporting our drivers brings us together as a community.”
The future
Buzzy
With development programs and academies looking for talent in Latin American countries, the future looks bright.
Initiatives such as the “Road to Indy” program are opening doors for young Hispanic drivers who dream of competing in the big leagues of motorsports.
In addition, automakers are also recognizing the potential of the Hispanic market, creating campaigns that celebrate their culture and traditions, which strengthens the bond between fans and the sport.
Footprint that continues to grow
The Hispanic community is proving that it has a lot to contribute to motorsports.
From the track to the stands, their passion and dedication are transforming the sport and leaving an indelible mark.
For more information, visit QueOnnda.com.
