Wednesday, Jun 25, 2025

NBA All-Star Game reinvented: U.S. vs. the World in 2026

Objetivo: revitalizar el interés global

FOTO: Shutterstock

NBA Commissioner Adam Silver announced that the 2026 All-Star Game will adopt a format where the U.S. All-Stars will face a team made up of international players. This decision comes after years of criticism of the event for its lack of competitiveness and spectacle.

The inspiration comes from successful events such as the Ryder Cup in golf and the NHL format, where national teams compete against each other. In addition, the success of the U.S. team at the Paris 2024 Olympics reinforced the idea of an international showdown.

Return to NBC and Olympic connection

NBA All-Star Game
PHOTO: Shutterstock

After more than 20 years, the NBA All-Star Game will return to NBC as part of the new television agreements signed by the league.

This return is taking place in a strategic context: the broadcast will coincide with the coverage of the Olympic Winter Games.

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This will allow to take advantage of the media momentum and attract both regular NBA fans and new audiences interested in the global sport.

Esta decisión surge tras años de críticas al evento

QuéOnnda.com

The match will be broadcast in the evening, just before some of the most watched Olympic competitions, in order to maximize reach and time spent in front of the screen.

In addition, the combination of two high-level international sporting events could generate a multiplier effect on the audience.

Both on television and on streaming platforms that will have simulcasting rights.

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Positive reactions and expectations

PHOTO: Shutterstock

International players such as Giannis Antetokounmpo and Victor Wembanyama have expressed their enthusiasm for the new format.

They emphasized the pride and competitiveness involved in representing their countries.

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Fans have also received the news with enthusiasm, anticipating clashes between figures such as:

Stephen Curry, LeBron James and Kevin Durant on the U.S. side, against Luka Dončić, Nikola Jokić and other international talent.

With this renovation, the NBA seeks to restore the excitement and prestige that characterized the All-Star Game.

Offering fans a unique spectacle that celebrates the diversity and global talent of basketball.

For more information, visit QuéOnnda.com.

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