Grammy-winning Puerto Rican-Dominican artist Ozuna, one of the most influential names in urban music, expands his presence in the industry with the launch of Mucho, a new bilingual media platform designed to connect directly with young Latinos in the United States. The project, which officially launched on November 18, represents a strategic step towards creating spaces where the Latino community can be reflected in authentic, relatable and culturally relevant stories.
According to its website, Mucho’s mission is to “amplify the voices of young U.S. Hispanic audiences” through videos, emerging talent, digital entertainment and festivals. The platform is committed to content focused on music, sports, pop culture and topics that directly impact the new Latino generations. Its vision, according to the official website, is to build an “ecosystem where young Latinos see themselves, their stories and their passions”.
Bodega Sessions leads Mucho’s expansion
Ozuna’s first release on this platform will be Bodega Sessions, a YouTube exclusive series that will debut in December.
This format will serve as the spearhead of Mucho’s digital growth strategy and will seek to position the brand as a space for music, conversation and artistic expression.
Ozuna expands his presence in the industry
QuéOnnda.com
In addition, the platform will feature original content through Roku, Tubi and Amazon, expanding its reach to millions of homes in the United States.
The company is also developing new programs focused on soccer, Latin music and urban culture, areas where young Latinos show the greatest connection and interest.
The expansion also includes live events and festivals as Mucho consolidates its identity within the entertainment ecosystem.
Prepares the launch of “Stendhal”.
The release of Mucho coincides with another key moment in Ozuna’s career:
The arrival of his collaborative album with Colombian Beéle, entitled Stendhal, scheduled for December 5.
The album will include 14 songs, and its official trailer shows both artists sharing scenes on a private jet and outdoors.
Apparently pointing to an unidentified flying object, a visual proposal that reflects the bold aesthetic that both have been building since their previous collaboration on “Frente al mar (Ozuna Remix)”.
Ozuna, a key figure in contemporary Latin culture, once again demonstrates that his vision goes beyond music.
With Mucho, it aims to strengthen Latino identity in the U.S. and build a space where new voices can grow, express themselves and connect with global audiences.
For more information, visit QuéOnnda.com.
