Colombian superstar Shakira is in the middle of her “Women Don’t Cry Anymore” tour in the United States, while promoting her new line of hair products, Ísima.
Recently, she shared a video in which she shows her hair routine using her brand’s products, recorded by one of her sons during a break at the hotel pool where she was staying.
A historic tour of the United States
In the video, Shakira appears relaxed and happy, showing off her toned figure and her characteristic curly hair.
The “Women Don’t Cry Anymore” tour kicked off on May 13, 2025 in Charlotte, North Carolina, and will conclude on June 30 in San Francisco, California.
Due to high demand, additional dates were added in cities such as Houston and Phoenix.
The tour has been a resounding success, with sold-out shows in multiple cities and a projected gross of more than $200 million, according to Billboard reports.
Ísima: Shakira’s new hair care line
In parallel to her tour, Shakira launched Ísima, a line of hair products designed especially for people with curly, wavy or damaged hair.
The collection includes eight products, including shampoos, conditioners, repairing masks and scalp serums. The “Curls Don’t Lie Curl Perfector”, a product that defines curls without leaving them stiff.
Ísima uses the TriModal method, which addresses hair health on three levels: scalp, cortex and cuticle.
The products are formulated with ingredients such as GluconaBond and FiberSeal, which strengthen and soften hair.
Shakira proves to be a good mother and businesswoman
Shakira has expressed that the creation of Ísima responds to the lack of products suitable for hair with diverse textures, especially within the Latino community.
Its goal is to offer effective and scientifically supported hair care solutions, celebrating diversity and cultural identity.
En una gira los días libres hay que aprovecharlos al máximo y como madre hago todo lo que hacen mis hijos como si tuviera 10 o 12 años...
Availability of Ísima
Buzzy
Ísima products will be available in Ulta Beauty stores in the United States starting July 6, 2025 and will also be available for purchase online through the brand’s official website.
Shakira continues to demonstrate her versatility and commitment to her community, combining her successful musical career with ventures that reflect her identity and values.
Here is the video of Shakira in a bikini promoting her hair line.
Find out more at ‘QueOnnda.com’.
