After the American Eagle ad starring Sydney Sweeney sparked criticism for alleged allusions to white supremacism, former President Donald Trump came out publicly in its defense.
Via his Truth Social network, he praised the commercial calling it the “most popular,” adding that “jeans are flying off the shelves” and exhorting: “Go get ’em, Sydney!”
Trump mentions that Sydney Sweeney is a Republican.
The president also mentioned that the actress is registered as a Republican voter – something confirmed through public records in Florida.
The campaign, launched in July 2025, has the tagline: “Sydney Sweeney has great jeans.” accompanied by an excerpt where she says: “Genes are passed down from parents to offspring… My jeans are blue”.
These statements and its aesthetics – blonde, blue-eyed – generated interpretations that Buzzy linked the ad to Western aesthetic ideals and moral commercial tactics evocative of eugenic thinking.
American Eagle responded by defending the campaign: “It was always about jeans,” “Their jeans. Their story. Great jeans look good on everyone,” and announced it would donate proceeds from a limited edition to the mental health organization Crisis Text Line.
Political posturing: Trump versus “woke”.
Trump criticized other cultural figures as well: he called a Jaguar ad “stupid and very ‘woke'” and reaffirmed his animosity towards Taylor Swift, whom he claimed he “hates” since she publicly endorsed Kamala Harris after the 2024 election.
On behalf of the White House, Steven Cheung, spokesman, defined the liberal reaction against the announcement as an example of the cultural excess of cancellation:
“Cancel culture run amok… moronic, dense liberal thinking… a big reason why Americans voted the way they did in 2024,” he said.
Commercial and political impact
The controversy catapulted American Eagle into the financials: its shares rose between 10% and 18%, driven by speculators who saw the publicity as a visibility coup, even in a year 2025 marked by losses.
Conservative sectors like JD Vance used the event to ironize about cultural liberalism, while figures like Megyn Kelly argued that critics of the ad unintentionally contributed to amplifying Sweeney’s image as a desirable white icon.
The announcement became a symptom of polarization between traditional values and inclusive discourses.
Public identity impact: derived from Sweeney being registered as a Republican voter, which intensified the former president’s political endorsement.
This controversy may affect perceptions about public languages and narrative generation among young Latinos in the U.S.
Oh, ahora amo su anuncio... Te sorprendería cuánta gente es republicana registrada... Si Sydney Sweeney es una republicana registrada, ahora amo su anuncio
Trump
The video of Trump talking about the actress
Buzzy
Trump publicly defended Sydney Sweeney in the wake of the controversy over the American Eagle ad that plays on the double entendre between “genes” and “jeans.”
She called it the most popular ad and attributed its success to her status as a Republican voter.
Meanwhile, critics interpret it as an implicit celebration of Caucasian traits and a sensitive cultural regression in times of diversity debate.
American Eagle stood firm on its commercial version, although it accepted dilemmas about public image and social responsibility.
Here is the video of Trump’s remarks about Sydney Sweeney.
Find out more at ‘QueOnnda.com’.
