In a move that underscores the deep political division that the United States is going through in 2026, the official White House account on the X platform (formerly Twitter) issued a strong message just as Bad Bunny stepped on stage at Levi’s Stadium. The post, which consisted only of the slogan “Make America Great Again”, marked an unprecedented break in the tradition of neutrality that the institutional account usually maintains during sporting events of national unity.
This gesture was not a community management mistake, but a declaration of principles of Donald Trump’s administration. The message appeared as the “Bad Bunny” kicked off a show loaded with Caribbean symbolism and messages of Latino pride, elements that the current president has openly criticized since the halftime lineup was announced.
The boycott from the cabinet: The “alternative concert”.
MAKE AMERICA GREAT AGAIN 🇺🇸
– The White House (@WhiteHouse) February 9, 2026
The offensive against the halftime show was not limited to White House social media.
Several high-ranking Trump Administration officials made public their rejection.
Defense Secretary Pete Hegseth surprised the public by confirming on his networks that he was not tuning into the NFL signal.
Instead, Hegseth and other cabinet members supported the “alternative concert” organized by the conservative platform Turning Point USA, specifically designed to compete in audience with the Puerto Rican artist.
This coordinated action reinforces Trump’s stance, who called the choice of Bad Bunny and the band Green Day a “horrible choice.”
It should be recalled that the president, who originally planned to attend the match between the New England Patriots and the Seattle Seahawks, canceled his trip to California in a gesture of disapproval towards the league and the invited performers.
What does this mean for the U.S. Hispanic reader?
LET THE ALL-AMERICAN HALFTIME SHOW BEGIN pic.twitter.com/p5DylFny3M
– Turning Point USA (@TPUSA) February 9, 2026
For the Latino community, this confrontation transcends the musical.
The use of the official White House account to launch a campaign slogan during the presentation of the world’s most influential Hispanic artist is seen by analysts as a message of exclusion.
In a context of intensifying immigration policies, this “train wreck” at the Super Bowl symbolizes the struggle for cultural identity in the U.S. public space.
It is critical for the U.S.-based reader to understand that this political climate can influence local rhetoric and perceptions of civil rights.
While the country watches the scoreboard between Patriots and Seahawks, the real dispute is being waged in the narrative: a sector of the government that seeks to recapture traditional “MAGA” values versus an entertainment industry that is betting on diversity and social protest.
Key information for today:
Security: Due to high political tension and protests by groups such as “Contra-ICE” outside the stadium, those in the Santa Clara area are advised to remain calm and carry identification at all times.
Impact: The White House’s Super Bowl rant is a historic milestone; never before has an administration used its official channels to directly confront the event’s cultural showcase.
Super Bowl LX will not be remembered just for the sports outcome, but as the day the White House decided to “turn off” halftime to fire up its political base.
Filed under: White House message show halftime show
