The “de minimis” exemption allowed packages of up to USD 800 to be imported duty and tax free, providing tax relief that benefited both consumers and companies such as Shein and Temu. This rule was suspended for China and Hong Kong last May 2, 2025 by a White House executive order.
And on July 30 of this 2025, President Donald Trump signed a new executive order extending this global suspension for all countries as of August 29, 2025. This measure will allow Customs to apply full tariffs on all international shipments, regardless of value.
Direct impact for the Hispanic consumer
Platforms popular with Hispanic consumers such as Shein and Temu have already announced price increases since April in anticipation of these changes.
According to recent reports:
Temu’s U.S. sales fell 23% in May, and Shein fell 11%.
Both have redirected investments to markets such as Europe, where their sales grew: Temu by 63% and Shein by 19%.
Meanwhile, competitors such as Amazon have surged in U.S. sales (up 11.6 % in July).
Actual cost for international shipments
As of August 29, packages will be subject to one of two tariff schedules:
Ad valorem, based on the tariff rate of the country of origin.
Fixed fee, between 80 and 200 USD depending on the country.
For six months, postal shipments will have a grace period with flat rates.
Then, a full customs declaration will be required, which will result in delays and additional costs.
What should the consumer do now?
Competitors like Amazon have increased sales in the U.S.
QuéOnnda.com
Buy before August 29: take advantage of current prices and avoid tariffs.
Compare prices and review local alternatives or specialty Hispanic retailers.
Follow platforms that already operate from the United States or have local warehouses as a cost-saving strategy.
For more information, visit QuéOnnda.com.
