Rauw Alejandro, the Puerto Rican phenomenon who has transformed urban Latin music, will be honored with the 2025 Hispanic Heritage Award in the Vision category.
This award will distinguish him for his innovative contribution and international projection in Latin art.
The ceremony will be held on September 4, 2025 at the Warner Theatre in Washington, D.C., and will be broadcast nationally on PBS.
Antonio Tijerino, president and CEO of the Hispanic Heritage Foundation, said: “As an artist in constant movement, Rauw Alejandro represents the essence of the Vision Award: bold in his creativity, with a global vision and authentic in every step he takes. His work is not only music, it is a movement that reaffirms what Latin artists mean to the world.”
Cosa Nuestra by Rauw Alejandro is a hymn to his roots.
The recognition comes at a key moment. His fifth album, Cosa Nuestra, released in November 2024, celebrates Puerto Rican culture with a powerful narrative that pays homage to Puerto Rican immigrants in New York.
The album debuted at #1 on Apple Music and Spotify, and reached #6 on the Billboard 200. It features high-profile collaborations with Bad Bunny, Romeo Santos and Laura Pausini.
During the announcement, Rauw stated: “Cosa Nuestra has been my way of representing my island, my culture and my people… Every beat, every visual, every dance step reflects our Puerto Rican roots.”
He also announced his next project: Cosa Nuestra: Chapter 0, a continuation that promises to deepen his cultural legacy and expand his artistic reach.
Rauw Alejandro will receive the Vision Award at the Hispanic Heritage Awards 2025, a recognition of his musical innovation, cultural roots and global influence.
With his flagship album Cosa Nuestra, and new projects on the horizon, he reaffirms his role as a modern ambassador of Latin music – an inspirational figure for U.S. Hispanics.
