T-shirts are not always simple items of clothing. Sometimes, they can be transformed into objects loaded with meaning, memory and story. That is exactly what happened with the T-shirts that Bad Bunny decided to give to Zara employees as a token of appreciation for their work in one of the most talked-about music shows globally. What began as an intimate and personal gesture ended up becoming a highly coveted piece, located at the intersection between music, fashion and market.
Far from being a traditional promotional or marketing strategy, the Puerto Rican artist’s detail put the spotlight on those who usually remain out of the spotlight: the creative and technical teams working behind the scenes. Today, those T-shirts are back in the spotlight, not because they were a direct part of the Super Bowl stage, but because of what they represent in terms of gratitude, collaboration and symbolic value.
Bad Bunny: From personal gift to resale object
In recent weeks, garments identical to the ones Bad Bunny gave to Zara employees at Inditex’s headquarters began appearing on various online shopping platforms. The publications include detailed photographs of the T-shirt and, in some cases, the original card written by the singer himself. In that message, the artist thanks the time, talent and dedication invested in the creation of the wardrobe that accompanied his performance.
Under titles such as “Bad Bunny Zara T-shirt”, these pieces are presented as exclusive items. They all correspond to size L and bear the number 64, the same number that Benito Martínez Ocasio used during his presentation. The fact that it is not an officially launched product increases its appeal, especially among collectors and fans of the artist.
The price of these jerseys varies significantly. Resale sites have recorded offers ranging from 490 euros to as much as 30,000 euros. The disparity responds to several factors, such as the state of conservation of the garment and, above all, the presence of the original thank you card, considered a proof of authenticity that reinforces its unique character.
Beyond its economic value, the T-shirt has become a clear example of how an apparently simple garment can acquire an extraordinary meaning when it is associated with a historical moment, an artist of global reach and a genuine gesture that was never intended for the shop window.
A historic show that continues to generate echoes
During his performance, Bad Bunny wore a monochromatic two-piece ensemble, consisting of a collared shirt and tie, inspired by the style of an American soccer player. The outfit was complemented with pants, Adidas sneakers and an Audemars Piguet Royal Oak watch, made of 18-karat yellow gold with malachite dial.
The Puerto Rican singer marked a milestone by headlining the first Super Bowl halftime show with a repertoire entirely in Spanish. A historic moment that reaffirmed his artistic and cultural identity, and whose impact continues to resonate, even through a simple T-shirt.
Find out more at ‘QueOnnda.com’.
