Not Taylor Swift, not Adele…. Bad Bunny will be in charge of the 2026 Super Bowl halftime show.
The NFL officially announced that the Puerto Rican will be the star of the Super Bowl LX halftime show, scheduled for February 8, 2026 at Levi’s Stadium in Santa Clara, California.
Bad Bunny at Super Bowl Halftime
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The announcement was made during the broadcast of “Sunday Night Football” in conjunction with Apple Music and Roc Nation, production partners of the event.
In his official statements, Bad Bunny expressed that this opportunity transcends his career:
What I feel goes beyond me. It's for those who came before me... this is for my people, my culture, and our history. Go tell your grandma we'll be the SUPER BOWL HALFTIME SHOW
Bad Bunny
That phrase underlines the symbolic character of the show: not only as a musical event, but as a celebration of cultural identity.
Context and relevance
Bad Bunny is a three-time Grammy Award-winning artist and has been recognized for his fusion of Latin genres and his ability to connect with diverse audiences.
The Super Bowl halftime show is sponsored by Apple Music since 2023.
NFL executive Jon Barker noted that Bad Bunny represents “the energy and vibrant culture that define today’s music” and that his selection is especially significant for his ability to bridge genres, languages and audiences.
The show will be produced by DPS with Roc Nation and Jesse Collins as executive producers.
What this means for the U.S. Hispanic community.
Buzzy
For many Latinos in the United States, Bad Bunny’s presence on the Super Bowl stage means more than entertainment.
It is visibility, cultural pride and the possibility of a legacy that represents the Latino in one of the most watched events worldwide.
This announcement can serve to:
Hispanic families and communities to share the moment as a cultural event.
Young Latino artists see a model of ascension where Spanish-language music can have global prominence.
Spanish-language media platforms reinforce content around the event, analysis, reactions and specialized coverage.
