Bad Bunny surprised everyone by becoming the main image of the new Calvin Klein underwear campaign for the spring-summer season.
This collaboration, photographed by celebrity photographer Mario Sorrenti in Puerto Rico, features the singer sporting the brand’s Icon Cotton Stretch line, highlighting his physique and signature tattoos.
Launching of the campaign
The campaign was launched on March 18 and quickly gained attention on digital platforms.
On Instagram and TikTok, the related posts amassed more than 3.7 million “Likes” and the videos surpassed 56 million plays, generating media exposure valued at approximately $8.4 million for Calvin Klein.
Quickly followers on Bad Bunny’s Instagram account began to leave comments, including many celebrities such as Alicia Machado, the former Hispanic Miss Universe.
Blessed... beautiful
In the campaign, the Puerto Rican singer appears in different poses, modeling briefs and boxers of the well-known brand and showing off his body more toned than ever.
Bad Bunny and his media exposure
Bad Bunny expressed his enthusiasm for participating in this initiative, highlighting the importance of the session taking place in his homeland, which added authenticity to the project.
In addition, the campaign incorporates his song “EoO”, fusing his music with the fashion sphere.
The collaboration also generated reactions among other celebrities.
Shawn Mendes ‘flirts’ with singer
Canadian singer Shawn Mendes commented “handsome” on one of Bad Bunny’s Instagram posts, showing admiration and prompting positive comments from followers.
Fans of both artists are hoping that they can do a musical collaboration together given Shawn’s boldness.
This alliance between Bad Bunny and Calvin Klein reinforces the brand’s trend of partnering with influential figures and represents a milestone in the artist’s career, consolidating him as a global fashion icon.
For the Hispanic community in the United States, this collaboration is a source of pride, evidencing the growing presence and recognition of Latino artists on the international scene.
Find out more at QueOnnda.com.
