Friday, May 16, 2025

THE HEARTBEAT OF BOSTON’S VIBRANT LATINO MUSIC SCENE

Nestled in the heart of Massachusetts, Qué Onnda 103.7 FM brings you a fusion of urban Latino and Latino pop beats that make our city groove to a unique rhythm. We are the heart and soul of Latino music beats in every note! Our passion for the vibrant and diverse sounds of Urban Latino and Latino Pop music drives us to bring you a unique and electrifying radio experience.

We celebrate the rich tapestry of Latino culture through the rhythmic beats, soulful melodies, and infectious energy that define Urban Latino and Latino Pop genres. Our mission is to create a dynamic space that not only entertains but also connects people to the pulse of Latino music, fostering a sense of community and cultural appreciation.

OUR PASSION FOR LATINO MUSIC

Dedicated to celebrating the richness and diversity of Latino music, we curate a playlist that transcends borders and embraces the soul-stirring sounds of reggaeton, salsa, merengue, bachata, and the hottest Latino pop hits. At Qué Onnda 103.7 FM, our commitment is to keep you moving and grooving, whether you’re driving through the streets of Boston or dancing in the comfort of your own home.

While rooted in the heart of Boston, our reach extends beyond city limits. We bring you the latest chart-toppers and classic hits, connecting you with the global pulse of Latino music. Whether you’re a die-hard fan or a newcomer to Latino sounds, our diverse playlist ensures there’s something for everyone.

DC METRO MARKET
COVERAGE

General Market #10

Hispanic Market #21

CALL LETTERS: WDCN

FREQUENCY: 87.7FM

MARKETS: Washington, DC

TRANSMITTER POWER:1,000 WATTS

FORMAT: Regional Mexican/Urban

AUDIENCE DEMO: Adults 18-49 & Adults 25-54

OUR BOSTON LATINO COMMUNITY

**General Market DMA Population 5,882,500
**Hispanic Market DMA Population 521,600 or 12%

Median Age of Hispanics = 29
1 out of 5 Under 18 Year Olds is Hispanic
% Foreign Born = 28.3% l
Median HH Income = $34,507
52% Female and 48% Male

  • Puerto Rican 28%
  • Dominican 24%
  • Salvadoran 11%
  • Colombian/Mexican 6%
SOURCE:
**Nielsen Audio & TV market Pop Est.
US Census Bureau 2019

COUNTY BREAKDOWN

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