Sonoran singer Carin León announced in a recent appearance on Roberto Martínez’s podcast an ambitious project for his homeland: a festival that aims to bring Hermosillo out of cultural anonymity within Mexico.
During the episode titled “Cómo Romper las Reglas del Regional Mexicano, Crítica y Cultura,” León expressed his desire for his city to be recognized as a musical and cultural reference. “My goal is to bring eyeballs to the city,” he said, adding that they are already locating sites in Hermosillo where the event can be held. “Little by little we are influencing, looking for spots in the city to generate this movement of culturalization with music, sports and culture.”
A festival different from the typical regional festival
Carin León said that the festival will be officially announced in the coming weeks.
Although many would anticipate a traditional regional Mexican music event, he assured that it will be “something very different”.
The idea is not only to attract a national audience, but also to transform the cultural perception of Hermosillo for both residents and visitors.
My goal is to bring attention to the city
Carin León
The model proposed by the artist is more akin to a holistic experience:
Art, music, local culture and unexpected spaces within the city.
Carin León wants Hermosillo not only to host the event, but also to be the protagonist of the cultural message.
What has been confirmed so far
Buzzy
Carin León is focusing on Hermosillo for this event, with local infrastructure support and long-term vision.
There are still no official details about the date, exact venue or guest artists.
The festival will not be just another concert, but a cultural project that involves music, community and local expression.
Meanwhile, the artist continues with his international commitments:
He was recently announced as the second confirmed artist for the International Balloon Festival(FIG) 2025, on Sunday, November 16 in León, Guanajuato.
This event will give additional visibility to their music and project their influence beyond Sonora.
On the other hand, it is important to know that Carin León has had to warn in networks about fake shows in Hermosillo that have been advertised without her authorization.
He himself has come out to deny such events to protect his followers from possible fraud.
For more information, visit QuéOnnda.com.
