FIFA announced Wednesday that the most expensive ticket to attend a 2026 World Cup match will cost $6,730, in the case of the final, and revealed that ticket prices will not be fixed, but will be adjusted to demand to “optimize revenue and maximize attendance.”
Tickets for the tournament, which will be held in Canada, the United States and Mexico from 11 June to 19 July 2026, will cost between US$60 and US$6,730 and will go on sale from 10 September through a first draw which will only be open to Visa customers.
“The price of $6,730 is the Category 1 price for the 2026 World Cup Final. It is the most expensive ticket you can buy,” FIFA Director of Ticketing and Hospitality Falk Eller said at a virtual media event.
FIFA added that, as was the case during the Club World Cup hosted by the United States between June and July, the ticket sales process will be based on “dynamic pricing,” which means that, although tickets will go on sale for $60, they could become more expensive or cheaper depending on demand.
“Pricing will change not only in the later sales phases, but can be adjusted during the Visa pre-sale process,” Eller said, to “optimize revenue and maximize attendance.”
FIFA already used this model, which was widespread in the United States, during the last Club World Cup. The competition alternated between full and half-empty stadiums.
According to The New York Times, tickets for the opening match of the tournament were discounted by 84% compared to the date of the draw.
During the first stage of the pre-sale, which will close on September 19, Visa cardholders will have access to a draw for around one million tickets. If chosen, they will be given a date and time to purchase tickets from October 1.
But since most of the qualified teams are still unknown, fans will not be able to be certain which countries they will see play when the time comes.
Each fan will be able to purchase up to four tickets per match and will be able to register for ten matches, according to FIFA.
The group stage draw will take place on December 5 in Washington D.C., U.S. President Donald Trump recently announced.
Argentina will defend the title won in Qatar in 2022. The final will take place on July 19 at MetLife Stadium in New York/New Jersey, according to EFE.
For more information, visit QuéOnnda.com.
