The NFL, in conjunction with Apple Music, officially confirmed that Puerto Rico’s Bad Bunny will headline the highly anticipated Super Bowl LX halftime show, which will be held on February 8, 2026 at Levi’s Stadium in Santa Clara, California.
The news unleashed a wave of enthusiasm on social networks, with millions of comments from fans celebrating the global urban music phenomenon representing Latin culture on the most watched sports stage on the planet.
The choice of Bad Bunny came as no surprise to music industry analysts. Benito Antonio Martinez Ocasio, the artist’s real name, has been the most played singer on Spotify worldwide for three consecutive years (2020-2022) in recent years, in addition to winning multiple Grammy, Billboard and Latin Music Awards.
His ability to fill stadiums in America, Europe and other continents, along with his cultural influence, have made him one of the most relevant names in global music.
With albums such as “Un Verano Sin Ti” and “Nadie Sabe Lo Que Va a Pasar Mañana”, Bad Bunny has expanded the boundaries of the urban genre and positioned it as a transversal phenomenon that transcends languages and borders.
The Super Bowl with Bad Bunny: a showcase without direct payment
One of the facts that has generated the most curiosity among fans is the issue of payment for the Halftime Show. Despite the magnitude of the event and the fame of the artist, Bad Bunny will not receive a single dollar for his performance.
This detail, which usually comes as a surprise to the public, is in response to a policy established by the NFL, which for years has not paid fees to artists. Instead, the league covers the show’s production costs, which in previous editions have exceeded US$10 million, due to the elaborate staging that includes scenery, visual effects, pyrotechnics, costumes and state-of-the-art technology.
The real payoff for the artists is the media impact. The Super Bowl halftime show attracts more than 100 million live viewers in the United States alone, with rebroadcasts in dozens of countries and millions of subsequent views on digital platforms.
For performers, this exposure often translates into a massive increase in plays of their songs, record sales, demand for concerts, international collaborations and greater global reach.
Although details of the show have yet to be revealed, anticipation is high. Given Bad Bunny’s characteristic energy, fans are expecting a fusion of his greatest hits with stunning choreography, surprise guests and a visual display that reflects both his Latin identity and his irreverent, avant-garde style.
The artist had already had a special appearance at the 2020 Super Bowl, joining Shakira and Jennifer Lopez in one of the most talked-about shows in the event’s recent history, an experience that will surely set the narrative for his solo performance in 2026.
Bad Bunny’s presence at Super Bowl LX reaffirms the rise of Latin music on the global stage. His performance represents not only a personal achievement, but also a symbol of the cultural impact of Spanish-speaking artists on the world’s main stages.
With his innovative style and ability to connect with different generations, the Puerto Rican performer promises to deliver a show that will not only be remembered by his fans, but will also mark a milestone in the history of the Halftime Show.
All indications are that Super Bowl LX 2026 could establish itself as one of the most memorable halftime shows in recent years, highlighting the power of music as a cultural bridge and a source of pride for the Latino community.
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