The digital era has transformed the way we consume music, and tropical music is no exception.
Streaming platforms and social networks have revolutionized the dissemination of genres such as salsa, merengue and cumbia, allowing tropical artists to reach global audiences and listeners to enjoy their favorite rhythms anytime, anywhere.
The rise of streaming
Streaming has established itself as the dominant format in the music industry.
According to a report by Get Nodd, in 2023, 84% of total U.S. recorded music revenue came from streaming.
This change has greatly benefited tropical music, making it easier for both established and emerging artists to disseminate their creations without the limitations of physical distribution.
Social networks
Social networks have democratized music promotion.
Tropical artists use platforms such as TikTok, Instagram and Facebook to share their music, interact with their followers and reach new audiences.
La era digital ha transformado la manera en que consumimos música
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A notable example is Bad Bunny, whose recent album “Debí Tirar Más Fotos” has generated a significant impact on social networks, bringing his music to millions of listeners and highlighting the relevance of tropical music in the current scene of the digital era.
In figures
The popularity of tropical music has experienced a remarkable increase in streaming platforms.
According to Luminate data, in 2024, Latin music became the fastest growing streaming genre in the United States.
It had an increase of 15.1% over the previous year.
This growth reflects a positive trend for tropical genres, which are an integral part of Latin music.
Challenges and opportunities
Buzzy
Despite the opportunities provided by streaming and social media, tropical artists face challenges such as competition in a saturated market and the need to constantly adapt to digital trends.
However, the ability to reach listeners directly and the ability to measure the impact of their music in real time offer unprecedented advantages for those who are able to navigate effectively in this digital environment.
The integration of tropical music into the digital era has allowed this genre to reach new heights.
Connecting cultures and generations through rhythms that transcend borders.
Streaming and social media are key tools in this evolution, and their influence will continue to shape the future of tropical music for years to come.
For more information, visit QueOnnda.com.
