Anitta, the multifaceted Brazilian singer, has achieved what few international artists can boast: conquering the competitive Hispanic market.
With her charisma, talent and unmatched stage presence, this urban pop star has broken cultural barriers and has established herself as one of the most influential figures in Latin music.
From Brazil to the world: Anitta’s beginnings
Born Larissa de Macedo Machado in Rio de Janeiro, Anitta began her career in 2013 with the hit “Show das Poderosas”, which catapulted her to fame in Brazil. But her ambition had no limits. Over the years, Anitta adapted her style to connect with global audiences, dabbling in reggaeton, trap and pop.
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Her album “Kisses” (2019) marked a turning point in her career, featuring songs in English, Spanish and Portuguese, and reaffirming her intention to conquer markets beyond her native country.
Why does Anitta resonate with the Hispanic market?
Anitta has not only adapted her music, but also her cultural identity to connect with Hispanic audiences. Tracks such as “Downtown,” alongside J Balvin, and “Envolver,” which went viral on TikTok thanks to its challenging choreography, are examples of her ability to understand what resonates with this audience.
In interviews, Anitta has declared her love for Latin culture and her admiration for artists such as Shakira and Daddy Yankee, who have inspired her career. Her efforts to sing in Spanish and collaborate with urban music stars have made her feel like one of their own among Spanish-speaking fans.
Its impact on the U.S. Hispanic community.
In the United States, Anitta has found a loyal fan base, especially among Hispanics who celebrate her authentic blend of cultures. Her performance at the Coachella 2022 festival was a milestone, proving that her impact goes beyond the charts.
La presencia de Anitta en redes sociales es arrolladora
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With millions of followers on Instagram and TikTok, Anitta uses these platforms to share her personal life, her commitment to social causes and, of course, her incredible figure, which has also been a point of attention and admiration.
Records and awards
In 2022, “Envolver” reached number one on Spotify Global, making her the first Brazilian artist to achieve this milestone. She has also won international awards such as the MTV Europe Music Awards and has been nominated for a Latin Grammy, consolidating her place in Latin music.
Find out more at ‘QuéOnnda.com’.
