Mexican influencer and entrepreneur Valeria Márquez, 23, was murdered May 13, 2025 in her beauty salon in Zapopan, Jalisco, while broadcasting live on TikTok.
Two months after his death, videos resurfaced showing his deep devotion to Santa Muerte and an alleged mystical message captured days before the fatal attack, suggesting that there were ‘signs’ that he was warned of what would happen.
The viral video: a “warning” from the White Girl
A video, captured on May 2, appears in a broadcast where Valeria is seen in her room getting ready.
Suddenly she is frightened because the ‘Alexa’ is turned on with a song that she had not put on.
He then tried to light a candle in front of a figure of Santa Muerte, but he was unable to light it and said: “I’m going to light the candle because she’s scaring me… She won’t let me light it”.
TikTok users interpreted this as a warning sign; many recounted that the influencer even commented that she felt her Santa Muerte figure was “angry.”
Context of the murder
Valeria, winner of the Miss Rostro 2021 pageant, founder of Blossom The Beauty Lounge, was shot and killed while broadcasting live.
A man, allegedly posing as a deliveryman, entered the salon and fired – receiving three bullets that immediately took his life.
Authorities in Jalisco are investigating as a possible femicide.
To date, no arrests have been made, although several lines of investigation are being reviewed, including a possible link to ex-boyfriends or organized crime.
Devotion: more than aesthetics
Valeria showed in her networks an altar dedicated to Santa Muerte, with candles and images, which in several clips she referred to as her source of protection and healing.
The White Girl, a popular figure in Mexico, can have different interpretations, from spirituality to connection with criminal groups.
In their case, promoters identify their devotion as a personal spiritual practice.
In networks, many users point out that the failed act of lighting the candle was a premonitory sign.
The redundancy of the message and their fear-based reaction fueled the mystery. However, specialists warn that these are subjective phenomena without scientific evidence.
Pese a la gran cobertura mediática del caso del asesinato de Valeria Márquez, no se tiene nadie detenido y la línea de investigación de las autoridades no se ha compartido con los medios, lo que indicaría que no darán cierre al homicidio
Implications for Hispanics
Buzzy
Concern for spiritual signs: stories like this resonate in communities where Santa Muerte is part of the cultural imaginary.
Vulnerability to violence: her murder raises alarm bells for influencers, women and entrepreneurs, even outside Mexico.
Debates on culture and death: revives discussions on the symbolic and emotional power of popular religious figures.
The mysterious connection between Valeria Marquez’s devotion, the sign of the candle and her subsequent murder has left a trail of unease in networks and media, especially within Hispanic communities in the U.S.
Here is the chilling video of Valeria Márquez receiving the alleged ‘signal’.
Find out more at ‘QueOnnda.com’.
