Mexican influencer Valeria Márquez, 23, was murdered on May 13, 2025 while live streaming from her beauty salon in Zapopan, Jalisco.
In addition to her activity in social networks, Márquez participated as a model in video clips of corridos tumbados, a subgenre of regional Mexican music that is becoming quite popular.
Participation in corridos tumbados videoclips
Valeria Márquez appeared in several music videos of artists of the corridos tumbados genre.
One of the highlights is the video clip of the song “Koenigsegg”, performed by Luis R Conriquez and Brian Saint, released in March 2024.
In this video, Márquez sports a glamorous and elegant style, in scenarios that refer to sports cars, jewelry and exclusivity, in line with the visual narrative that characterizes the genre.
She also participated in the music video for the song “El que extraña pierde” by singer Adrián L. Santos, where she also stood out for her presence in scenes with urban aesthetics and sentimental themes.
Career as an influencer and entrepreneur
Valeria Márquez began her public career in 2021 by winning the Miss Rostro title, which boosted her presence in social networks.
On platforms such as TikTok and Instagram, she shared content related to makeup, aesthetics and lifestyle, in addition to showing aspects of her daily life and travels.
As an entrepreneur, she founded and managed the beauty salon Blossom The Beauty Lounge, located in the Real del Carmen neighborhood in Zapopan, Jalisco.
Murder and reactions
On May 13, 2025, while doing a live broadcast from her beauty salon, Marquez was killed by a man who entered the establishment and shot her.
The Jalisco State Prosecutor’s Office is investigating the case as a femicide.
Marquez’s murder has sent shockwaves through Mexico, a country affected by high levels of gender-based violence.
The community of followers and colleagues have expressed their outrage and sadness at the loss of the influencer.
La tragedia de Valeria Márquez tiene a todo México adivinando quién está detrás del crimen
The tragedy that ended the life of Valeria Márquez
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For U.S. Hispanics, Valeria Marquez’s career represents the growing influence of Latino content creators in the entertainment industry.
His participation in video clips of corridos tumbados reflects the integration of social networks with regional Mexican music, a phenomenon that has gained popularity on both sides of the border.
Marquez’s tragic death also highlights the risks faced by influencers in contexts of violence, underscoring the importance of addressing the safety and protection of content creators in the region.
Here you can see Valeria Márquez in Luis R Conriquez “s video and here in Adrián L. Santos” video.
Find out more at QuéOnnda.com.
