“It wasn’t just a car. It was part of the family. This is how María Luisa Campos, a Salvadoran immigrant in Houston, describes her old 1974 Volkswagen Beetle, the same one that took her to her first job in the U.S. And although decades have passed, her affection for the “Vocho” is still intact.
The Volkswagen Beetle, also known as Vocho in Latin America, needs no introduction. With a history that spans more than 80 years, this model has been a symbol of accessibility, durability and style. And most surprisingly, it is still relevant in 2025, both at classic car auctions and in popular culture.
A car with a global history
Created in Germany in 1938 and officially launched as a mass-production vehicle after World War II, the Beetle became one of the world’s best-selling cars.
According to Volkswagen AG data, more than 21 million units were produced until 2003, when the original version was discontinued in Mexico.
The Volkswagen Beetle needs no introduction
QueOnnda.com
In countries such as Mexico, Brazil and Colombia, the Volkswagen Beetle was more than a car: it was a cab, police car, family transport and symbol of social mobility.
That history migrated with the Latino families who came to the U.S., many of whom still keep their models as souvenirs or restoration projects.
Why is it still so popular?
Despite the fact that production of the modern Volkswagen Beetle (the third generation) ended in 2019, the model is still highly sought after on the used and classic car market.
Sites such as Hemmings and Bring a Trailer show restored Beetles selling for between $12,000 and $30,000, depending on year and condition.
Its unique design, curved lines and compact size make it stand out in a world dominated by SUVs.
In addition, the Volkswagen Beetle is a mechanical jewel: its simple engine and ease of finding parts make it an ideal model for those who want to get started in automotive restoration.
Is it convenient to have one today?
Buzzy
Yes, but it depends on the purpose. If you are looking for a car for everyday use, it may not be the best option, especially the older models, which do not have airbags, ABS or modern fuel efficiency.
But if nostalgia, customization or simply having a classic that you can take care of with your kids is your thing, the Volkswagen Beetle is an excellent investment.
According to Classic.com, the value of well-maintained Beetles has risen 15% in the last three years, outpacing even more expensive classic cars.
Eternal love for the Vocho
On social networks, groups such as Beetle Lovers USA or Vocheros Unidos – with thousands of Latino members – share photos, tips and memories.
There are meetings in cities like Los Angeles, San Antonio and Miami, where cars don’t just shine: they tell stories.
For many of us, a Vocho is not just a machine. It is part of the past, the present and, why not, the future.
For more information, visit QueOnnda.com.
