Chinese tech giant Xiaomi unveiled its new Xiaomi 17 smartphone range in Beijing today, seeking to strengthen its position in the high-end segment and compete directly with Apple’s recently launched iPhone 17.
The series, which includes three models, Xiaomi 17, Xiaomi 17 Pro and Xiaomi 17 Pro Max, hits the market with a starting price of 4,499 yuan (€539, $631) for the base model.
Xiaomi launches its 17 series
Strikingly simple. Effortlessly modern. Elegantly elevated.
All brought together in this new gold finish on the new #Xiaomi15TPro. #XiaomiLaunch pic.twitter.com/5KCulABvNt
– Xiaomi (@Xiaomi) September 24, 2025
Among the new features, company founder Lei Jun highlighted at the launch event the capabilities of the 6.3-inch OLED display with 120 Hz refresh and a triple photo module with Leica optics, including 2.6x telephoto lens.
The battery reaches, according to the company, 7,000 mAh, with 100 W wired fast charging and 50 W wireless charging.
All three handsets feature the fifth-generation Snapdragon 8 processor, developed by Qualcomm.
The executive said the phones will officially go on sale in China this Saturday, although reservations can be made starting today.
Lei claimed mid-month that the Xiaomi 17 represents “the most powerful standard in the company’s history.”
Jun defended that the jump in the nomenclature, going from 15 to 17, is due to the desire to measure itself directly with Apple.
The executive recalled that the high-end strategy undertaken five years ago has involved a cumulative investment of more than 100 billion yuan (about 14.044 billion dollars) in research and development.
Xiaomi expects that figure to double in the next five years.
The launch comes after Apple this month unveiled the iPhone 17, whose Pro models maintained last year’s prices despite new U.S. tariffs and incorporated a redesign and camera improvements.
In the second quarter of 2025, Xiaomi raised its net profit by 75% year-on-year to 10.8 billion yuan (about 1.288 billion euros), driven by the pull of its electric vehicle business and the strong performance of its phones.
According to the consulting firm IDC, the company ranked second in smartphone sales in Europe and led the Southeast Asian market, at a time when Huawei tops the table in China.
With information from EFE
Filed under: Xiaomi launches 17 series
