FIFA announced Tuesday an agreement it called “historic” to make YouTube the “preferred platform” for the 2026 World Cup, to be held between June 11 and July 19 in the U.S., Mexico and Canada, with the goal of expanding the tournament’s global reach.
The alliance will allow media rights holders to use their official YouTube channels to offer content such as extended highlights, unpublished footage, short videos and on-demand material to increase interaction with fans around the world, FIFA said in a statement.
Unpublished broadcasts and exclusive global content
For the first time in the history of the World Cup, operators will be able to broadcast live the first ten minutes of each match on YouTube.
In addition to broadcasting a selection of matches in certain regions in their entirety, which will facilitate access to new audiences, according to the agency.
The agreement also provides for the publication of premium content on FIFA’s official channel.
As well as the dissemination of material from its digital archive.
Including complete historical matches and emblematic moments, to generate anticipation before the start of the tournament.
FIFA general secretary Mattias Grafström emphasized that the partnership will “reach fans around the world like never before”.
And to reinforce the presence of the tournament to be played in Canada, Mexico and the United States “in the changing media landscape” (Filed as: World Cup 2026 YouTube FIFA)
Transforming the way we experience the 2026 World Cup
YouTube will be the 'preferred platform' for the 2026 World Cup
QuéOnnda.com
For his part, YouTube’s global vice president of Media and Sports, Justin Connolly, stressed that the platform seeks to offer a “global, interactive and fan-friendly” sports experience.
He assured that this alliance will help attract a new generation of followers.
The collaboration will also include the participation of content creators from around the world.
They will have unprecedented access to the tournament to generate exclusive content.
From human stories to tactical analysis, helping to offer new perspectives on the competition.”
Last January, FIFA announced an agreement with TikTok to be the preferred platform for the 2026 World Cup.
And that the holders of audiovisual rights can broadcast live moments of the matches on this social network.
As well as posting personalized videos and accessing special content produced by FIFA.
With information from EFE
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