Mexican Regional music has found in social media a key ally to stay relevant in the digital era. With millions of followers on platforms such as TikTok, Instagram and YouTube, this genre continues to grow and attract new audiences in the United States and beyond.
“Social media have allowed us to reach corners we never imagined,” recently stated Eduin Caz, vocalist of Grupo Firme.
TikTok
TikTok has revolutionized the way Regional Mexican artists interact with their fans.
Songs like Ya Lo Superé by Fuerza Regida and Amor Tumbado by Natanael Cano have gone viral, reaching millions of plays in a matter of hours.
Viral challenges, catchy song snippets and the ability to share content instantly have allowed this genre to connect with a younger audience.
YouTube
YouTube continues to be the platform of choice for fans of regional Mexican music.
Music videos by Banda MS, Christian Nodal and Los Tucanes de Tijuana have accumulated millions of views, consolidating themselves as key tools for the dissemination of the genre.
This genre continues to grow and attract new generations
QueOnnda.com
Live performances, exclusive interviews and behind-the-scenes content help strengthen the relationship between artists and fans, creating a loyal and engaged community.
Buzzy
Instagram has allowed regional Mexican artists to share their day-to-day lives with fans.
Stories, reels and publications give them unprecedented access to the personal lives of their idols, humanizing their image and increasing their closeness.
Artists such as Ángela Aguilar have been able to take advantage of the platform to consolidate their image and generate interaction with their audience, combining musical content with details of their daily lives.
Global influence
Regional Mexican music is constantly evolving, and with the integration of digital strategies, collaborations with influencers and the creation of exclusive content for social networks, the genre continues to expand its influence globally.
For more information, visit QueOnnda.com.
