Colombian superstar Karol G, internationally known as La Bichota, has just taken a new step in her career, this time off stage. On Thursday, September 25, 2025, the singer officially announced the launch of her tequila brand, baptized 200 Copas, in honor of her popular 2021 single, which has become an anthem of spite and resilience.
On her Instagram profile, Karol G shared the news with enthusiasm and explained the reason behind the name: “That what started with a song became a movement and now will be present with you on each of your special dates and celebrations.”
The singer assured that this new project seeks to transcend music and connect with the daily lives of her followers, inviting them to toast and celebrate to the rhythm of the same energy she transmitted in her song 200 Copas.
200 Copas tequila comes from Casa Dragones, considered one of the most prestigious tequila houses in the world. The company was founded by Bertha González Nieves, the first woman to receive the title of Maestra Tequilera from the Mexican Academy of Tequila Tasters.
Karol G highlighted her admiration for Gonzalez and the trust he placed in the project: “He believed in this crazy idea from day one and with whom I have been dreaming and working passionately for the last 3 years of my life”.
The process, as the artist explained, included long tasting sessions, design and definition of the brand’s visual identity. In a video posted on social networks, Karol showed images of the months of work that gave shape to this drink.
Karol G tequila price
According to the official website casadragones.com, the suggested retail price of the 200 Copas bottle will be US$120, which places this tequila in the premium segment of the market. Initial distribution will focus on the United States and Mexico, with plans to expand to other countries in Latin America and Europe, where the artist has a massive audience.
Karol G joins the list of artists who have ventured into the tequila industry, a sector that has seen growing interest from international celebrities. Among the most talked-about cases are Kendall Jenner with her 818 brand, Daddy Yankee with El Cartel, and Dwayne “The Rock” Johnson with Teremana.
This phenomenon responds to the growing popularity of tequila in international markets, particularly in the United States, where it has become one of the most widely consumed spirits in recent years.
For Karol G, 200 Copas tequila is not only a business venture, but also a way to expand her personal brand beyond music. The Colombian artist, who has already ventured into fashion and beauty product collaborations, reaffirms with this launch her role as one of the most influential figures in Latin entertainment.
“Toast with me as if you were in the very video of 200 Cups,” the singer invited, making it clear that this drink is intended as a celebration of life, friends and moments that mark the memory.
Find out more at ‘QueOnnda.com’.
