Ariana Grande has once again dazzled as a Swarovski ambassador in her third collaboration with the brand, starring in the Spring-Summer 2025 campaign.
This new collection, entitled “Metamorphosis”, celebrates the 130th anniversary of the Austrian brand and is inspired by the pop aesthetics of the 1960s, fusing color, light and transformation with colorful and eye-catching photographs.
A metamorphosis of style and color
The campaign, photographed by the duo Mert Alas and Marcus Piggott, presents Grande in a fantasy universe where Swarovski jewelry comes to life.
The artist wears pieces from the Millenia, Idyllia, Dulcis and Chroma lines, each representing different facets of metamorphosis: from lilac tones that symbolize magic and mystery, to floral designs and butterflies that evoke an enchanted garden.
To complement the vibrant palette of the collection, Grande transformed her iconic high ponytail with a lilac gradient at the ends, harmonizing with the jewelry she wears.
This stylistic choice reinforces the narrative of metamorphosis, symbolizing a new stage in his career and collaboration with Swarovski.
Commitment to sustainability
The Chroma line stands out for its sustainable approach, incorporating at least 50% recycled glass and 90% reused metal.
This initiative reflects Swarovski’s commitment to innovation and environmental responsibility, offering versatile and eco-conscious pieces.
Ariana Grande has already collaborated three times with the brand and has caused a success all over the world.
A message of empowerment and joy
Giovanna Engelbert, Swarovski’s global creative director, said:
Iam intensely attracted to pop culture and the role of jewerly in it: it has the power to transform not only your appearance, but how you feel
For her part, Ariana Grande shared her enthusiasm for the campaign.
“This campaign feels really inspiring and joyful,” highlighting the importance of self-expression and creativity in their collaboration with the brand.
Availability and accessibility for the U.S. Hispanic community
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Swarovski’s “Metamorphosis” collection is now available in physical stores and online.
For the U.S. Hispanic community, this collaboration represents an opportunity to access fine jewelry pieces that celebrate diversity, transformation and self-expression, fundamental values in Latino culture.
With this campaign, Ariana Grande and Swarovski not only present a jewelry collection, but also offer a visual narrative that inspires to embrace change and individuality with style and confidence.
Find out more at QueOnnda.com.
