Mexican singer Carlos Rivera said Wednesday that with his new album, ‘Vida Mexico’, he seeks to project to the world “the beautiful part” of the country, in the face of a complex international context, and vindicate the cultural richness that goes beyond stereotypes.
During the presentation of the album at the emblematic Tenampa Hall, in the heart of the Mexican capital, Rivera was questioned about the positive image of Mexico that he promotes, especially in view of global events such as the upcoming World Cup, which the country will co-host with the United States and Canada.
“I feel that in the end there are people who are always going to want to show the beautiful part of our country, because for the other there are already many sources where you can find it and that always inspiring good things is like the best thing we can do as people,” he said during a press conference.
The interpreter explained that his bet is to bring “music” and “life” as a way of inviting people to get to know a broader and deeper Mexico than the traditional tourist one.
“The fact of bringing music, of bringing life, never better said, the fact that people are inspired to say, ‘I want to go to Mexico, I want to know’. Besides the Mexico that goes beyond our beaches, which are beautiful and are typically visited by international tourists, to get to know magical towns, to get to know this Mexico that truly represents us,” he said.
Rivera, originally from Tlaxcala (central Mexico), said that throughout his career he has seen how his music can also attract visitors to the country.
“I’ve seen a lot of people who suddenly end up coming to Mexico, including some to my concerts,” he said.
Carlos Rivera and the roots of his new album ‘Vida Mexico’.
In this sense, he emphasized that he has also promoted projects related to tourism and hospitality, as well as his foundation ‘Te Soñé’, aimed at rescuing traditions and supporting artisans.
“I think that also the fact that now I have my foundation, for example, which is called ‘Te Soñé’, is a foundation that tries to rescue traditions, to give work to artisans, to give them spaces where they can present their works and that also gives them greater visibility and that is the part that I will always want to show,” he said.
The artist stressed that, in view of the difficulties the country is going through, his position is to balance the public narrative.
“The other thing, I believe that as I say, there is already a lot to see and we are always going to put that counterweight of the good thing of the good people because we are always more the good ones and that is why Mexico always comes out ahead, no matter what happens,” he said.
Vida México’, at the historic Tenampa, takes traditional elements of national folklore and fuses them with contemporary sounds, so the title is no coincidence.
“When I spoke of life in Mexico, that is why I wanted people to see the part of life, the good part, the part that we have always turned around, even death itself, imagine how beautiful and wonderful we Mexicans are, that even death itself, we turned around to decorate it and make a party out of it,” he concluded.
The album, which features 15 previously unreleased tracks and one additional song, will be available on digital platforms starting March 5, reported Agencia EFE, prior to its presentation at the Plaza de Toros Mexico City on May 9.
Find out more at ‘QueOnnda.com’.
