Luis Suárez, Uruguayan soccer idol, took a decisive step in 2025 by officially founding Deportivo LSM, a new club that will participate in the Divisional D of Uruguayan soccer. The project, which has been brewing since 2018, finally comes to fruition with the participation of Lionel Messi, who joins as a key partner in this initiative.
The club aims to become one of the most influential in the country, not only for its sporting performance, but also for its social impact and its commitment to youth development. The name LSM (an abbreviation of the two players’ surnames) symbolizes a historic alliance that transcends the soccer field.
From below
Deportivo LSM will start from the fourth category of the Uruguayan soccer system: Divisional D.
This is the mandatory starting point for any new club wishing to officially join the Uruguayan Football Association (AUF).
The idea is not just to move up quickly, but to establish a solid and sustainable foundation for the long term.
The club already has an enviable infrastructure thanks to the “Ciudad Deportiva LS”, inaugurated in 2022 in Canelones.
This training center offers professional fields, medical areas and a special focus on children’s and youth soccer, marking a strong commitment to training from an early age.
Messi joins
Buzzy
During the official announcement, Suarez surprised by introducing Lionel Messi as part of the project.
The Argentinean, a friend and former teammate at Barcelona and now at Inter Miami, confirmed his commitment to the club and pointed out that his participation goes beyond the symbolic:
He wants to help create a sports management model with real impact.
Messi emphasized his desire to give back to South American soccer part of what it gave him and to collaborate in the growth of future generations.
Its presence will also contribute to position Deportivo LSM at an international level, attracting sponsors and media visibility.
Labor and sports impact
One of the pillars of this project is the economic and social impact it aims to generate.
Deportivo LSM seeks to create direct and indirect jobs in multiple areas:
Coaches, physical trainers, administrative staff, media, security, maintenance, transportation and more.
The club aims to become one of the most influential in the country
QuéOnnda.com
In addition, agreements will be established with local schools to link sports and education, and to offer programs for social integration through soccer.
This is of significant value for young people in vulnerable situations, offering them a concrete path towards professional and personal development.
For more information, visit QuéOnnda.com.
