The economic strength of the Hispanic community in the United States is growing at an accelerated pace. Official projections estimate that by 2060 this group will represent 28% of the national population, which translates into monumental purchasing power and a steady increase in their business participation.
Today, nearly one out of every four new companies in the country is Hispanic-owned, cementing this sector as a key driver of innovation and growth.
Florida, epicenter of Hispanic entrepreneurship
Against this backdrop, WalletHub released its latest report on the best cities for Hispanic entrepreneurs in September.
After comparing more than 180 cities under 23 key metrics, the conclusion was clear: Florida dominates as fertile ground for Hispanic businesses.
The ranking included indicators such as entrepreneurship rate, revenue growth, proportion of Hispanic businesses, access to financing and tax conditions.
Among the top 20 cities, nine are located in Florida, consolidating the state as the undisputed leader.
Orlando: number one in the country
Orlando is positioned as the best city for Hispanic entrepreneurs in 2025.
Among its strengths is the active role of the local Hispanic Chamber of Commerce, which provides financing and advice to entrepreneurs.
According to WalletHub, more than 19% of the city’s businesses are Hispanic-owned, the tenth highest figure in the country.
In addition, Orlando has one of the highest rates of entrepreneurship nationally and has an attractive tax environment: the 15th lowest corporate tax rate of the 180 cities surveyed.
At the same time, the Hispanic population grew by 30% in just five years, reinforcing the dynamism of this market.
Pembroke Pines: Capital of Hispanic Entrepreneurship
The second place is occupied by Pembroke Pines, also in Florida.
There, 32.8% of businesses are Hispanic-owned, the highest proportion in the country.
This favorable business environment is combined with low taxation, allowing entrepreneurs to reinvest and expand their projects.
Demographically, nearly 48% of the residents are Hispanic.
The city also stands out for its high homeownership rates within this community, reflecting stability and investment capacity.
Fort Lauderdale: growth with projection
In third place is Fort Lauderdale, where about one-third of the businesses are Hispanic-owned.
The city not only promotes the creation of new companies, but also encourages their consolidation.
According to WalletHub, it leads in the percentage of startups that, after several years of operation, manage to grow and hire more employees.
This expansion potential is coupled with a competitive fiscal framework, shared with other Florida cities that offer favorable conditions for profitability.
Miami and Hialeah: benchmarks in South Florida
Although they do not lead the ranking, Miami and Hialeah occupy a leading role in the Hispanic entrepreneurial ecosystem.
Both cities show entrepreneurship rates well above the national average.
Hialeah, in particular, has the highest proportion of Hispanic residents in the entire United States, creating a natural market for new businesses.
Miami, on the other hand, stands out for its cultural diversity and its role as an international trade center, which opens up opportunities in sectors such as tourism, gastronomy and finance.
The contrasts of the entrepreneurial map
WalletHub’s study revealing the top cities for Hispanic entrepreneurship also highlights significant contrasts:
Hialeah, Florida, has the highest proportion of Hispanics, 49 times more than Charleston, West Virginia.
Pearl City, Hawaii, has the lowest Hispanic unemployment rate, 25 times lower than Bismarck, North Dakota.
South Burlington, Vermont, leads in the proportion of Hispanics with college degrees, nearly 10 times more than San Bernardino, California.
This data reflects how local context can make a difference in business growth opportunities for the Hispanic community.
A future of economic prominence
The role of Hispanic entrepreneurs is projected to be decisive in the coming decades.
In the main cities analyzed, up to 30% of the businesses belong to this community, which shows not only a favorable environment, but also a huge market potential.
With Florida at the top of the ranking, but with states such as Texas, New Mexico and Idaho gaining ground, the map of Hispanic entrepreneurship reveals a promising future.
Population growth, economic stability and fiscal opportunities make these cities strategic locations where Hispanic businesses can thrive and establish themselves as an essential part of the U.S. economy.
Filed under: Cities for Hispanic entrepreneurship
This article was originally published in Nueva News.
