Saturday, May 10, 2025

Mexican Telenovelas: Why They Still Rule TV in the US

They broke ratings and became the queens of television programming

Israel Castillo By Israel Castillo
Corazón Salvaje.PHOTO: Getty Images

Mexican telenovelas have marked a before and after in the history of television.

From unforgettable classics such as Cuna de Lobos to recent hits such as La Reina del Sur, these productions have conquered hearts around the world, especially in the United States, where the Hispanic community continues to consider them a cultural mainstay.

Success that transcends generations

telenovelas, celebrities
Mexican soap operas / PHOTO: Mezcalent

The golden age of Mexican telenovelas, spanning from the 1980s to the 2000s, was characterized by gripping stories, memorable characters and unforgettable performances.

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Productions such as María la del Barrio, starring Thalía, and Corazón Salvaje, with Edith González and Eduardo Palomo, are examples of how these narratives managed to connect deeply with audiences.

“Mexican telenovelas have always been able to reflect our emotions and values. They are part of our identity,” says Adriana Torres, a Miami resident and avid fan of the genre.

Universal themes that conquer hearts

Cuna de Lobos, telenovelas
Mexican soap operas / PHOTO: Mezcalent

One of the reasons why Mexican telenovelas continue to be a phenomenon on U.S. television is their ability to tell universal stories.

Themes such as love, betrayal, the struggle for justice and the power of family resonate with Hispanic audiences, regardless of generation or country of origin.

For example, Cuna de Lobos, considered one of the best telenovelas of all time, combined intrigue, drama and iconic characters such as Catalina Creel, masterfully played by María Rubio.

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This mix of elements grabs viewers and keeps them glued to the screen.

Digital platforms and the rebirth of the genre

Televisa, television
Mexican soap operas / PHOTO: Mezcalent

Today, streaming platforms like ViX and Netflix have brought these stories to new generations.

Series such as La Reina del Sur have evolved the traditional telenovela format, attracting younger audiences while maintaining the essence of Mexican drama.

According to a Nielsen report, Mexican telenovelas represent one of the most watched content by Hispanics in the United States, highlighting their cultural relevance and their ability to adapt to modern times.

A legacy that does not stop

Mexican telenovelas are not just entertainment; they are a reflection of the stories and dreams of the Hispanic community.

Whether through traditional television or digital platforms, this genre continues to demonstrate its power to connect and excite.

There will always be a Mexican soap opera that makes me cry, laugh and dream

María Fernanda, Soap opera's fan and resident of Los Angeles

What is your favorite Mexican telenovela?

Find out more at QueOnnda.com.

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